In just a few months, the state of New York will see their first Yogurtland location open in Manhattan.
Over the next five years, the self-serve frozen yogurt chain plans to open 88 locations in the greater New York City metropolitan area. Although they won’t be the only frozen yogurt shop in town, Manhattan Yogurtland franchise owner Peter Nguyen has extremely high hopes for the new storefront.
Taking note of the success at his San Diego location, the California native believes that Yogurtland’s unique flavors and high quality yogurt will make New Yorkers fall in love with the brand. Starting with the Manhattan location, set to open in late-July/early-August, Nguyen plans on opening 1-2 additional locations over the next three years.
Yogurtland, the largest and first self-serve frozen yogurt chain, opened its first doors in 2006 in California and has spanned to over 190 locations through the U.S., Mexico and Guam.
As the company continues to grow, the question arises, “How long will it be until the frozen yogurt bubble bursts again?”
Noting the first wave of frozen yogurt shops in the 1980s, Yogurtland can only expand so much until consumers eventually grow tired of the fad, or simply move on to the next trend. The chain plans to expand and open more than 1,000 locations by the end of 2017, but is this frozen yogurt overkill?
Personally, I feel that frozen yogurt shops are becoming a dime a dozen. I’m not saying that Yogurtland will fall flat on their face with this current expansion initiative — but 1,000 locations might be a bit excessive.
Then again, maybe the world wants more Yogurtland, as opposed to other smaller, lesser-known self-serve frozen yogurt shops. In the next five years, it will be the citizens of New York who decide whether or not such an ambitious expansion was a good idea or not.