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Packaged Food Plant-Based

Crafty Counter Gears Up For Launch of Wundereggs, Billed as the First Plant-Based RTE Boiled Eggs

Photo: Crafty Corner

While the niche market of plant-based eggs already has scrambled egg applications covered via an assortment of brands, Crafty Corner will soon be entering the space with Wundereggs, a product that’s billed as the first plant-based ready to eat (RTE) boiled eggs, according to FoodNavigator-USA.

The Wundereggs are gluten free, soy free, grain free, and dairy free, and will be sold in packs of two plant-based boiled eggs. These ‘eggs’ are treated with high pressure processing (HPP), which give them a shelf life of 90-120 days. As for what they’re made up of, the egg white contains nuts and agar, while the yolk uses nuts, turmeric, and black salt.

Plant-based brand Crafty Counter, best-known for its frozen lentil- and bean-based bites – has developed these industry first ready-to-eat plant-based boiled eggs, which it hopes to launch late this year or early next year.

Further product details can be found here.

By Reach Guinto

Reach loves the Lakers, fried chicken, and a well-executed DDT. He came out the womb with a fried egg on top of his head.