Wheaties announced that they’re stepping into the world of beer brewing. According to Ad Age, they’re calling it HefeWheaties.
Created as a result of a partnership between Wheaties and craft brewer Fulton, the Hefeweizen beer will be available for a limited time. While the new beer won’t actually taste like cereal, it will contain that signature malted wheat. Get it?
HefeWheaties will be available in packs of four as well as 16-ounce cans on Aug. 26. Sadly, they’ll only be available in Minnesota as the company doesn’t play to make or distribute it outside of the state. If people react well, however, there may be plans for a wider release.