Fast Food

Wake and McBake: McDonald’s to Offer Breakfast after Midnight

In an attempt to tap into the McStoner, McNightOwl, McHellaEarlyBird and McClosingShift market, McDonald’s is currently testing a new Breakfast after Midnight menu at all its 24-hour locations in central Ohio.

As relayed by Burger Business, less than 1% of customer traffic at quick-service restaurants comes by between the hours of 2 and 5 a.m. The new campaign, dubbed the “Nocturnivore,” aims to increase that number by satisfying the gamut of late-night McMunchies, from french fries to hash browns and (pretty much) everything in between.

The BAM is available from midnight to 10 a.m., and includes Egg McMuffins, Sausage McMuffins, hotcakes with sausage, breakfast burritos, Fruit and Maple Oatmeal, hash browns, juice and coffee.

And yes, I am lovin’ it.

[Via Consumerist, Columbus Business FirstBusiness Insider]

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

1 reply on “Wake and McBake: McDonald’s to Offer Breakfast after Midnight”

YES YES YES YES! I live in central Ohio! I WIN!

Seriously, though. Sometimes, I like to hit the arches right at 10:30am in the hopes that I’ve made it in the sweet spot where I can get a hamburger and a hash brown.  

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