Packaged Food

Uncrustables Launches Costco-Like Sandwich Roll-Ups

Last week, we discovered that Smucker’s Uncrustables created a Taco Sandwich that could be found in the frozen food aisles of Target. A bit of a venture from their traditional peanut butter and jelly sandwiches, but we have to commend them for shooting their shot. Turns out it doesn’t just stop at tacos.

Smucker’s just unveiled a line of new roll-up sandwiches that have launched in the Target frozen foods section.

For those of you unfamiliar with roll-ups (also known as rollers, roll-ems, or pinwheels), they’re sandwiches rolled together via tortillas or flat breads. You can mostly see the at the Costco deli section where they’re sold in massive platters.

The two new flavors are Turkey & Colby Jack and Uncured Ham & Cheddar.

Each new flavor of Uncrustables feature meat and cheese seasoned and rolled together in flat bread. Pretty simple, but sounds quite tasty nonetheless.

Each box contains three packages of four roll-ups. All you have to do is thaw them out for a bit and they’re ready to eat. You can find these boxes now at all participating Target locations nationwide.

By Peter Pham

Pete's favorite foods include pizza, tacos and pretty much any kind of breakfast. He'll usually snap a photo or two while his food cools down.