Men and women worldwide have been struggling with beef jerky for centuries. Not when it comes to flavor or production or anything trivial like that. The issue we have is getting it stuck in our teeth. Every time I eat beef jerky, I end up looking like the Scarecrow from Batman.
One manufacturer of beef jerky intends to change all of that.
True Gentleman’s Jerky was founded by a couple of buddies from San Diego in 2013. They claim that they are just simple men with simple jerky, but they underestimate the gravity of their creation. These guys have changed the world by doing one simple thing: including floss with every bag of jerky.
Sure, it’s probably not that big of a deal for most people, but for many like myself, this is huge. I love beef jerky, and more often than not, I find myself in a situation where my mouth is adorned with jerky. Tiny threads of beef keep trying to squeeze in between my teeth like a fat guy going back to his seat in a crowded movie theater.
Granted, the entire concept of “floss in a bag of jerky” has been around for a few years now, and True Gentleman’s Jerky isn’t the only company to do it. Someone even mentioned it on Reddit nearly three years ago. Yet, for reasons unbeknownst to me, a large majority of people still never knew that this combination existed. Hell, I work at Foodbeast and not a single one of my coworkers had seen it before.
Too many times have I been forced to shove the corners of playing cards or gnawed straws into my mouth to try to remove the jerky. Hopefully other brands pick up on this trend and start following suit. It’s always in a company’s best interest to address the greatest issue the public has with their product. Even Heinz is getting in on the action by letting consumers know (FINALLY) how to get the ketchup to come out of the glass bottle.
Let’s just hope that the heavy hitters of beef jerky like Jack Link’s and Krave can hop on board this well-hidden trend.
Photo Credit: Hollywood Reporter