Twinkies are set to make their return on July 15, and despite the general hurrah, most of us will probably go back to not eating them.
For those of you genuinely concerned about the “quality” of your beloved Twinkie, you may be dismayed to learn that some select shipments will be frozen in order to prolong their freshness. Apparently, despite their mythical “indestructibility,” Twinkies do have a shelf life.
Hostess spokeswoman Hannah Arnold informed Huffpo that a few of the company’s retail customers have requested the treats be frozen prior to shipping, claiming it will allow companies to “date the product for freshness,” while offering “flexibility in filling their shelves.” Of course, Hostess maintains that freezing the pastries will have “no impact on the quality or taste.”
“Any suggestion that Hostess is changing the integrity of the iconic snack cakes consumers have loved is completely untrue,” stated Arnold. “The new ownership is absolutely committed to baking top quality snack cakes and, in fact, is making major investments to ensure that Hostess products are as good, if not even better, than before.”
Still, I think this whole freezing business is a tad unnecessary. I agree Twinkies have an expiration date, but like Mickey D’s burgers, it isn’t one to fret about. Take this Twinkie specimen for example, still “edible” at the ripe old age of 36.
H/T + PicThx Huffpo