Yum! Brands (what a name!) — the parent company behind Taco Bell, KFC and Pizza Hut — has its eyes set on creating the next mega chain of Vietnamese eats, starting with banh mi sandwiches. Although the company has been hush hush about the curious “Banh Shop,” EscapeHatchDallas reports that the restaurant will occupy what was once an auto repair shop in Dallas.
The move follows the opening of Super Chix, a new concept testing in Arlington, Texas that effectively declared war on Chick-fil-A after claiming to serve “the last true chicken sandwich”.
While we fear the idea of a DLT-flavored banh mi bun stuffed with cheetos (please please no), we’ve got to hand to the fast food Goliath’s ambition.