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The Company Behind Taco Bell is Making a Banh Mi Sandwich, Really

banh-mi-taco-bell

Yum! Brands (what a name!) — the parent company behind Taco Bell, KFC and Pizza Hut — has its eyes set on creating the next mega chain of Vietnamese eats, starting with banh mi sandwiches. Although the company has been hush hush about the curious “Banh Shop,” EscapeHatchDallas reports that the restaurant will occupy what was once an auto repair shop in Dallas.

The move follows the opening of Super Chix, a new concept testing in Arlington, Texas that effectively declared war on Chick-fil-A after claiming to serve “the last true chicken sandwich”.

While we fear the idea of a DLT-flavored banh mi bun stuffed with cheetos (please please no), we’ve got to hand to the fast food Goliath’s ambition.

 

By Charisma Madarang

Charisma has an undying love for gritty literature and drinks coffee like water. She also hails from Toronto, Canada and is a die-hard Maple Leafs fan, sigh.

6 replies on “The Company Behind Taco Bell is Making a Banh Mi Sandwich, Really”

There already is a chain that sells Banh Mi: Lee’s Sandwiches, located in California and a number of other western states. Why the concept hasn’t expanded elsewhere is a good question, since Banh Mi is so popular.

As far as competition for Chick-Fil-A, one of the reasons that CFA is so popular is their unbeatable hospitality, supported by a unique management structure and hr management. You just can’t duplicate that in a cookie cutter franchise system.

If only there were more Vietnamese restaurants that had both pho and banh mi. (Yes, it’s a Northern/Southern local cuisine thing, but it’d still be nice.)

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