Brand Design

Young & Reckless Clothing Unveils An Official Cup Noodles Collection

Streetwear’s Young & Reckless has just collaborated with an unlikely ally in budget-friendly hero Cup Noodles to release a capsule collection that aptly represents the spirit of both brands.

Fusing streetwear, food, and the passion for staying on the grind, the capsule collection consists of a patched hoodie and pin-heavy dad hat. Influenced by the logo-heavy NASCAR race cars, the white hoodie features a variety of high quality stitched co-branded patches with a bold Cup Noodles logo on the back.

Young & Reckless founder Chris “Drama” Pfaff offered that the project was just a realization of the hustle and hard work that many young creatives are putting in to make their goals happen. For further commentary and an in-depth look on this Young & Reckless x Cup Noodles x Foodbeast capsule collection, check out the latest episode of Foodbeast’s Just Warmin’ Up.

While we’ve given a small preview of the collection in Los Angeles and New York City already, this limited edition drop is expected to release worldwide on March 23rd, exclusively on Forever21. Scroll through for a look at the project’s lookbook featuring actor Shamari Maurice.







Video Guide to Eating Terribly at the Summer Fair

It’s the heart of the summer fair season, and one of the questions I get asked every day is, “Dude, I’m at the fair right now…what should I eat?”

Everyone is different. Some folks want the casually calm fair experience: nibble on a churro, maybe try a foreign delicacy, and catch the subtle nuances of a pig race. Seriously, pig races are a real thing — shout out to the super fast Natalie Porkman, the cutest pig around.

For us, the fair only comes to our area once a year. It’s our civic duty to eat like food is going out of style, drink like the world’s drying up, and pretend that our arteries are malleable tubes that will never feel the ramifications of a 4 pound turkey leg wrapped head-to-bone in bacon.

So when our friends at clothing brand Young & Reckless asked us, “Yo man, we’re heading down to the Orange County Fair, what should we eat?”

Instead of pointing them to our recap of Fair Food Instagram photos, or telling them to read the article our writer wrote up about awesome foods to check out at the OC Fair, we hit back, “F-ck it, we’ll just come with you.”

What resulted is a how-to, instructional video of sorts, of all the popular deep-fried fatty food you should try at the fair and how to have a blast doing so. Not a single food gets left unturned. Everything from Deep Fried Klondike Bars, Oreos, Cereal to Bacon, Frog Legs, 3,000+ calorie Turkey Legs and Deep Fried PB&J Sandwiches.

Here’s how to eat food at your local fair, like a BOSS: