Either Go-GURT was pretty much the best part of your childhood or you grew up in one of “those families.” Unfortunately, like with most other juvenile glories, we eventually had to forego our precious saliva-varnished portable yogurt tubes in favor of more grown-up fare. Greek things. With honey and antibiotics. Fage.
Luckily, Yoplait’s newest brand extension could give you a very solid, somewhat unnecessary reason (because let’s face it, you don’t need a reason) to enjoy your old friend Go-GURT in your big boy pants. Introducing: Go-GURT Protein.
Each cream-filled, 6-inch plastic tube contains 5 grams of protein per 2.25 ounce serving, or two times that of the leading kid’s yogurt, according to Go-GURT. For the record, a serving of Fage has 23 grams; Chobani has 18. But do those guys come in Strawberry Superstar, Mighty Fruit Punch, Berry Extreme and Burstin’ Berry Lemonade? Are they portable? Do they look good with your Wolverine lunch pail? Didn’t think so.
Go-GURT protein is currently available for $2.99 per 8-pack in the North Atlantic, Northeast, Mid-Atlantic and Central northeast parts of the United States. Additional distribution is scheduled for October.
General Mills, one of the US giants of packaged and grocery products, has completed a 51% stake into Yoplait SAS based in France, and 50% into an entity holding the worldwide Yoplait brands. General Mills has licensed Yoplait in the United States since 1977 and maintained its US operations.
According to General Mills representatives, Yoplait is the “second-largest brand in the global yogurt market.” And according to Ad Age, the average American eats yogurt 7.5 times a month, up a 1/2 unit from 2006.
FOODBEASTS, have you partaken into the Greek Yogurt phenomenon? How much yogurt do you eat?