From making beats that slap to a liquor that does, hip-hop hitmaker Polow Da Don looks to share more of himself and his world with the launch of YoCo Vodka.
Known for his work with Fergie, Nicki Minaj and Usher, Polow has created numerous number one hits. His stated mission to connect creatives, spawned his very own Young Country 96.7 FM Nashville in June of 2019. Now with YoCo, Polow aims to bridge together the music industry with a lifestyle, solidifying the connection between music, cultural events and social gatherings.
“Young Country, or YoCo, is the manifestation of our inner circle — judgement-free and welcoming,” Polow says. “We created Young Country Radio with the purpose of breaking down the stereotype of country music and giving young artists the space to be their true selves and create freely. Now, with the introduction of YoCo Vodka, we’re taking it one step further and providing consumers the liquid to elevate and enjoy their experiences.”
Now available in Tennessee and online nationwide, YoCo Vodka will soon be available in Georgia, California, Florida, New York and more for $19.99.