Orange and blue have become synonymous with the Kraft Macaroni & Cheese brand. The bright orange, derived from synthetic coloring, is now set to undergo some natural changes.
Beginning next year, Original Kraft Macaroni & Cheese will replace colors Yellow 5 and Yellow 6 with more natural ingredients. The brand said in a statement that they’ll be using paprika, annatto and turmeric in its Macaroni & Cheese to replicate that famous bright orange coloring.
The big change is set to take place in 2016 because Kraft will need the rest of the year to figure out a recipe that both keeps the color and doesn’t affect flavor.
Yellow 5 and Yellow 6, known as Tartrazine and Orange Yellow, are synthetic lemon dyes that are added to food for color. They’ve been known to cause asthma and hyperactivity in children.