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Amarula Liqueur Is An Alcohol Company Donating Sales To Help Save African Elephants

Amarula, a South African cream liqueur, will donate $1 for every bottle sold in the United States to the non-profit organization, WildlifeDIRECT. The funds will support WildlifeDIRECT’s on-the-ground conservation efforts to protect African elephants.

The $1 donation per bottle component is one of many initiatives for the brand’s new global campaign, “Don’t Let Them Disappear,” which is aimed to raise awareness around the plight of the African elephant. The new campaign serves as a continuation of Amarula and WildlifeDIRECT’s ongoing partnership to help save African elephants.

Amarula and WildlifeDIRECT debuted the “Don’t Let Them Disappear” campaign on World Elephant Day (August 12), with an installation in NYC’s Union Square titled, “The Disappearing Elephant.” The public was invited to witness a life-sized ice sculpture of an African elephant melt in the summer heat, symbolizing the alarming rate at which the African elephant population is disappearing at the hands of poachers.

“We’re honored to continue partnering with WildlifeDIRECT on this crucially important initiative,” states JC Iglesias, Vice President of Marketing at Terlato Distell Artisan Spirits. “African elephants could literally disappear from the wild during our lifetime. We hope our efforts will help spread global awareness on the poaching crisis and have a significant impact on WildlifeDIRECT’s work to protect this keystone species.”

Amarula is the only cream liqueur which uses real Marula fruit as its base spirit, which are harvested from Marula trees that grow wild and uncultivated in the subequatorial regions of Africa — the only place on the entire planet where they grow. The trees bear their fruit just once a year at the end of Africa’s summer, where its scent attracts the elephants from the surrounding areas to come feast on the fruit.


How Mercury In This Fog May Soon Affect California’s Food Chain


There’s a fog sweeping over the coasts of northern California and Oregon. While fog’s not uncommon around these parts, there’s something a little more sinister about this fog. Popular Science says that this fog contains a form of mercury.

A team of scientists from UC Santa Cruz discovered this and has tested the fog extensively. Classified as monomethylmercury, the fog isn’t really harmful to humans. However, the mercury levels was discovered to be 19 times higher in the fog than it was in rain around the same area.

Spiders in the area have been studied and have shown mercury levels higher than the Food and Drug Administration limit.

So why does a fog containing mercury that’s affecting spiders matter to us?

Turns out lots of animals eat those highly toxic spiders and it works itself up the food chain. Birds and other woodland creatures will eventually eat them and introduce the concentrated monomethylmercury to the food chain.

Eventually us humans are gonna eat one of those mercury-tainted animals and get sick.

Mercury poisoning can affect the heart, brain, lungs, kidneys and immune system in humans.