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Alcohol Celebrity Grub Drinks Feel Good News Toasty

Matthew McConaughey Gives Away Turkeys All In The Name Of Goodwill And Bourbon [WATCH]

With Thanksgiving around the corner, it only makes sense that Wild Turkey Bourbon is looking to spread goodwill and capitalize on their fowl name.

The brand recently teamed with Matthew McConaughey to donate 4,500 turkeys to the residents of the distillery’s hometown of Lawrenceburg, KY — the donation included giving more than 500 turkeys to the local food pantry.  Along with a team of more than 250 Wild Turkey volunteers, the Academy Award-winning actor surprised Lawrenceburg residents by showing up on their doorsteps with turkeys generously donated by Butterball.

McConaughey, who serves as the brand’s Creative Director, celebrated his 48th birthday with 250 Wild Turkey volunteers by making an appearance at the Wild Turkey Distillery before he, Master Distillers Jimmy and Eddie Russell, and volunteers set out to give back.

“In one of our very first conversations, Master Distillers Jimmy and Eddie Russell told me that the town of Lawrenceburg is what keeps the Wild Turkey family running,” says McConaughey. “The support system in this community is amazing – in one form or another, everyone has some kind of relationship with Wild Turkey – and that’s why we were so grateful to have the resources to give back and say thanks to Lawrenceburg residents. We thought, let’s give everyone a turkey, one less thing for them to worry about this season.”

In addition to the deliveries in Lawrenceburg, Wild Turkey has also made a donation equaling 50,000 Thanksgiving meals to the anti-hunger organization Share Our Strength to help families in need across the country. Wild Turkey is encouraging fans to join them in their Friendsgiving to End Hunger campaign to support those who could use a hand this holiday.  Fans can host a Friendsgiving fundraiser in their own hometown or make a donation to support Share Our Strength’s work to end hunger in America.

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Alcohol Celebrity Grub Drinks News Toasty

Matthew McConaughey Directs Latest Commercial For Wild Turkey

Matthew McConaughey lives the life. He’s a leading man on the big screen and in recent years has began lending his signature Southern drawl to pitch cars (you know the commercials) and now bourbon.

Wild Turkey Bourbon, who made McConaughey a Creative Director last year, had him star and direct their latest commercial.

A continuation of its “It’ll Find You” global marketing campaign, the spot follows McConaughey as he strolls down a street with a bottle of Wild Turkey (obviously). At every turn he hears a familiar song — one he can’t get out of his head. Finally, he comes to two chairs in front of a fire and there beside him sits Davie, the musician whose song “Testify” has been playing throughout.  Throughout the spot, McConaughey narrates: “We didn’t set out to make a hit, we just sang our song. Real bourbon, no apologies. Wild Turkey. It’ll find you.” Well, alright, alright.

“This new TV spot demonstrates the cool ease and authenticity of this brand,” said McConaughey via a statement. “I met Wild Turkey’s Master Distillers Jimmy and Eddie Russell years ago, and I immediately knew something was special about this brand – they’re not afraid to do things the right way, even if that’s not the easiest way, never changing the formula to follow consumer trends. And if you live your life with the same principles, Wild Turkey will find you.”

Wild Turkey found McConaughey a few years ago upon his first visit to their Kentucky distillery where he was introduced to the Russells, the Kentucky Bourbon Hall of Fame father and son Master Distiller team who have worked at the Wild Turkey Distillery for nearly 100 years collectively.

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Hit-Or-Miss

Whisky Brand Encourages You To “Give ‘Em The Bird” [VIDEO]

Wild Turkey Bourbon Logo

Wild Turkey Bourbon has recently launched a new advertising campaign touting the new tagline, ‘Give ‘Em The Bird.’ The Wild Turkey Facebook Page currently has 3 other versions of the commercial, where the user can choose whom they want at the end of the bar. In an additional version on the Facebook Page, it seems like the production couldn’t book Betty White so they chose a lady desperately trying to achieve the same affect. And then there’s the blow-up doll and the nun..

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Cravings

Craving: Wild Turbacon Sandwich

Wild turkey and bacon. Oh yeah, a couple slices of bread to garnish. I want to say more, but does anything else really matter at this point?! (Thx pouryourheartintoit)