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Alcohol Sustainability

Johnnie Walker Launching Sleek And Sustainable Paper Bottle Next Year

Photo: Diageo

Next year, expect more and more spirits to go completely plastic-free as many companies are transitioning to sustainable paper spirit bottles.

Diageo, the makers of Johnnie Walker, Smirnoff and Guinness have just announced that they’ve created the first-ever 100% plastic-free paper bottle to house spirits.

The new bottle is made from sustainably sourced wood and will make its inaugural debut with Johnnie Walker Scotch Whisky in the early half of 2021.

This launch coincides with Diageo’s new partnership with venture management company Pilot Lite to launch a new sustainable packaging technology company called Pulpex Limited.

These new Pulpex bottles boast ‘first-of-its-kind’ scalability that’s designed to be 100% plastic-free and fully recyclable. Pulpex Limited will also kick off a partnership consortium of fast-moving consumer goods companies that include Unilever and PepsiCo. These companies are also expected to launch their own branded paper bottles based off Pulpex’s designs and tech.

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Alcohol Drinks News Nightlife Toasty

Finalists Chosen To Travel The World For Whisky In What May Be The Coolest Job Ever

Earlier this summer, Grant Whisky invited three final candidates to travel the world with a suitcase full of whisky on a 10-day journey as part of The Greatest Job Interview in the World. Their journeys echoed the legendary trip undertaken in 1909 by Charles Grant Gordon, son-in-law of company founder William Grant.

The brand received almost 5,000 applications from candidates in 103 countries. Applicants were initially narrowed down to 20 who were flown from 13 countries to attend “The Mixer” event in Dufftown, Scotland, the brand’s spiritual home. After a series of challenges, three finalists — Amy, a Physical Education teacher living in Madrid; Danny, a whisky barman from Edinburgh; and Linda, a radio presenter from Johannesburg — were then each sent to three different worldwide destinations to “live the job” for ten days.

Between them, the finalists covered more than 51,000 miles, visiting 15 cities in nine countries across five continents, undertaking 20 international flights. They Segway’d around Tel Aviv, tuk-tuk’d across Mumbai, rickshawed across Taipei and soared by seaplane over the Sydney Harbour Bridge. Amy mixed cocktails in Krakow while Daniel led tastings in Taipei, and Linda DJ’d in Colombia. Their ultimate goal was to bring to life the brand’s motto, “Stand Together.”

The successful candidate will travel to many more countries in 2018 to spearhead a series of special events.

 

Of course, there can only be one, as the new Grant’s Global Brand Ambassador will be revealed next Thursday (Nov. 30th) on Grant’s official Instagram and Facebook channels.

Categories
Alcohol Celebrity Grub News Toasty

Conor McGregor Looks To Knock Out Liquor Game With His Own ‘Notorious’ Irish Whiskey Brand

Conor McGregor  may have lost his much-hyped fight with Floyd Mayweather Jr., but he appears to be already set for a rematch against him — this time in the aisles of your local liquor store.

McGregor is set to “take over” the Irish whiskey category with the launch of a brand called Notorious.

The Irish MMA fighter, who is nicknamed “Notorious,” announced that he would be getting into the spirits game with his aptly named Notorious Irish Whisky at a post-fight press conference.

While there’s no word on when the whiskey will be released or who McGregor is partnering with for the spirit, there does seem to be a small controversy surrounding the name. According to the bottle shown at the presser, its called “Notorious Irish Whisky.” Those who know their brown juice, though, know that “whisky” is Scotch, as in from Scotland. “Whiskey” on the other hand, can be from Ireland or anywhere else.

Coincidentally, Mayweather announced his limited-edition Tequila Avion right before last week’s fight. So, it will be interesting to see who is the undisputed champ at the bar.

Categories
Alcohol News

Liquor Company Is Looking For Candidates To Travel The World In The Name Of Whisky

Traveling the world with only a suitcase full of whiskey may sound like a drunken “Amazing Race,” but Grant’s Whisky is looking to pay someone to do it — for a living!

Applications are now open for a few lucky souls to do a 10-day world tour which will serve as their interview to become Grant’s 2018 Global Brand Ambassador. Three final candidates will each travel to a trio of countries, ranging from India to Poland, equipped with the aforementioned suitcase to share with the friends they’ve never met.

The trip will parallel one taken by Charles Grant Gordon, the son-in-law of the founder of Grant’s Whisky, William Grant in 1909. Gordon, too, set sail with a suitcase of Grant’s to introduce it to the world. Grant’s chosen Global Brand Ambassador will follow in his footsteps throughout 2018.

The candidates will need a variety skills and wit to win. “The role goes way beyond being able to make great cocktails,” says Oliver Dickson, Global Brand Director. “We’re looking for somebody to embody the ‘Stand Together’ spirit of the brand and who can spearhead Grant’s into the next stage of its global journey.”

If you think you have what it takes, apply here.

Categories
Beer Toasty

You Can Now Chug Fireball Straight Out Of A Box

People have been able to drink cheap wine out of a box for years, so why not do the same with cheap whisky?

Fans of Fireball can rejoice, as they now have something called “Firebox” which contains two 1.75 pouches of the popular whisky within.

There’s also a tap on each side, which means you can race your friends, like this…

A photo posted by Mar (@mar_zipan23) on

… or just just pour it into a glass like a decent human being, but, why?

A photo posted by BroBible.com (@brobible) on

The box’s suggested retail price is $61.99, but has been spotted at Walmart for as low as $25. Either way, when checking both stores, they’re out of stock, unfortunately.

Idgaf that shitty alcohol is going into my body” demographic.

h/t brobible

Categories
Alcohol Drinks Packaged Food Sweets What's New

Whisky-Flavored Pocky Sticks Are The Latest Snacks From Japan

whisky-pocky-cover

We’d like to consider Pocky sticks the Japanese version of Oreos in that new flavors are constantly dropping. One of the newest variations is defintely a flavor adults will appreciate more than sweet-toothed kids.

Kotaku reports that Glico snacks has released sleek new whisky-flavored Pocky sticks.

Since chocolate is usually a solid choice to enjoy with the hard liquor, the brand created the snack with the pairing in mind. The dough from the pretzel stick is kneaded with wort, the sweet liquid that comes from the mashing process of brewing whisky.

To elevate the snack even further, the Pocky stick is salted and covered in whisky-scented chocolate.

It’s highly doubtful that you can get a buzz from the new snack sticks. If you appreciate a good glass of whiskey, however, you’ll probably enjoy the detail that went into making these new Pocky sticks.

Photo: Pocky

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Hit-Or-Miss Tastemade/Snapchat

How I Crashed Into Adulthood With A Jameson On The Rocks

 

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It took me forever to become a boozehound who’d order Jameson at bars. In my sloppy beginnings, I tiptoed around it so hard, you would’ve thought I was trying to sneak-attack liquor.

First, as a precocious teenager, I gained alcohol’s trust, sipping beers, downing shots reluctantly, and emptying wine coolers because…I don’t know, guys; what reasonable explanation is there, really?

Secondly, I learned alcohol’s customs, suddenly getting hellfire hammered on empty stomachs out of a nervous disposition. I finally worked up the courage to explore, as only a timid young lad can.

I drank weird sugar cocktails, dessert-esque concoctions that not even a gaggle of Real Housewives would take down or throw in a frenemy’s face. That lasted for a spell, until I found myself in college with my twenties begging me to change before I added even more hype as a weak-ass scrub to my nightlife résumé.

So I poured gasoline (cheap vodka) down my throat in parking lots, most notably fifths of Popov. I don’t remember enjoying it, and years later, I found out that none of us necessarily liked it. We all did it for the same reason: it was cheap and it got you drunk. Then, I drank beer that wasn’t terrible, though, admittedly, graduating from Miller Lite to Tecate (and ultimately to craft beer) isn’t exactly something to write home about. But who the hell writes home about drinking beer anyway?

Bursting to life at the gloriously unholy age of 21, I found my match at the bottom of a whiskey sour. I still don’t count them as my first grown-up drink, because I was more so getting away with an act, not really thriving with it as my lifeforce.

I didn’t sit in stylish bars and enjoy highballs. I showed up to dives half-drunk from a friend’s house where we either drank from a bottle or did shots beforehand. I thought I was drinking like an adult, but I wasn’t; I was just a much better poser.

That summer, I came to adore Irish whiskey. It became the nectar my proud Irish heritage always told me it was in ghost stories.

In truth, I suppose I always kind of liked whiskey, even when I was trying my best to “man up” in high school, but it just wasn’t enough. I’d do a shot, kind of dig the roll of its taste in my gums, then someone would ask if I wanted another, and I’d pass on it for dirty-water beer or some melted, Skittle-lookin’ beverage.

This is probably the darkest secret on my father’s side of the family. My goodness, the scandal!

But I finally had a “go-to” with Irish whiskey, Jameson specifically (still my favorite bottle). It was absolutely not, and it still isn’t, anything fancy (unless you get the aged, of course), but it became a drink that my friends would order for me if they were buying a round and didn’t catch what I said.

“I’ll have a Jameson on the rocks,” I’d say with confidence that year. To be honest, it was originally “a Jameson neat,” but I was getting drunk too quickly. I had the appreciation down, but I was still screwball with patience.

Jameson on the rocks was the first drink that I’d order on the regular where I was somewhere to converse, not rage. I wasn’t cackling, slurring, or, for whatever reason, continually yelling, “Woo!” I was there to experience the evening. I was there to offer something. I was there to just be. Nothing to prove, nothing to hope for: just a man, drinking a night away.

Categories
Packaged Food

Get Buzzed Off This Alcoholic Chocolate

Whiskey-Chocolate

In Japan, there’s a line of chocolates that are designed specifically for adults. That’s cause the chocolates are actually alcoholic.

Koeda is a premium brand of chocolate snacks which, according to RocketNews24, contains a 3.1% alcohol content. A typical light beer boasts 3.9% alcohol.

The boozy candy features chocolate ganache and an undeniable presence of whiskey with some spicy overtones. The brand of whiskey, however, remains unmentioned. haha

Exclusive only to FamilyMart convenience stores in Japan, consumers can find the alcoholic candy for 298 yen ($2.64 US).

It’s tough to say if you can really get buzzed eating a pack. Maybe if you devour it in less than a few minutes.

Photo: RocketNews24