Packaged Food

New Spicy Buffalo Wheat Thins, Tracy Morgan to Promote

Wheat Thins has tapped actor and comedian Tracy Morgan of 30 Rock fame to to star in the snack company’s latest campaign to promote the new Spicy Buffalo Wheat Thins. In the commercial, Tracy Morgan is seen chomping on the new Thins amidst room of his pet gerbils. Oh yeah, he’s wearing a one-piece pajama, because, what else would Tracy Morgan be wearing if he was at home, not giving a rat’s ass?

The new Spicy Buffalo Wheat Thins carry a light kick, taste good, and are even acceptable if you’re not a huge fan buffalo flavor. Don’t let “spicy” deter you, each crisp has very light notes of buffalo sauce and even lighter semblances of spiciness.

Here is Tracy Morgan, a floor full of gerbils, and a pretty awesome onesie:

Packaged Food

Wheat Thins Spicy Buffalo and Zesty Salsa Flavors Coming Soon

The record holds strong, there has never ever! Been a bad Wheat Thins or a bad Wheat Thins flavor for that matter. The last time when the Smoky BBQ flavor came out, I ate half the box in one sitting and had to restrain myself from eating the rest. What makes them so addicting? Even the plain ones blow all other crackers out of the water. But now, with Spicy Buffalo and Zesty Salsa in the line-up, I foresee a delicious Wheat Thins binge coming on soon…very soon.


Packaged Food

Wheat Thins Brings Back Limited-Time “Sweet Cinnamon” Flavor

If you’re a fan of Wheat Thins with a light dusting of cinnamon, you’re in luck this holiday season. The folks at Nabisco are bringing back their Sweet Cinnamon Wheat Thins this holiday season. Apparently, consumers have been “flooding” social media channels asking for these, and they will be available nationwide beginning October 30th, 2011.

Each box has an SRP of $3.69 and will credit you 10g of Whole Grain per serving.



Supermarket Hack: Homemade Wheat Thins

Wheat Thins are a tasty snack that you’re supposed to feel good about eating. Not that they’re necessarily good for you, but for some reason once you put “wheat” on the box, you get warm-fuzzies inside when you see it. I don’t know if any of you have tried making Cheez-its, but I came to the discovered that anytime that you can take something that you would normally buy in a box and make it yourself, you feel better about eating it.

No more words you can’t pronounce, no more preservatives or artificial flavors. While I tend to go for more… let’s say “decadent” recipes, it’s good to mix it up with a (relatively) healthy one every now and then.

So, my health-conscious friends, this is for you. While I tried to be ultra-healthful by using 100% whole wheat flour, I can’t feel good about recommending you do the same. It made the texture and taste just a little bit off. I would suggest using a mixture of whole-wheat and white flours, which is actually what Nabisco uses (who knew). I would also recommend not rolling them quite as thin as the original recipe requested.

The recipe below will include the original measurements, and my notes if you want to skip that whole “trial-and-error”/”learning-from-your-own-mistakes” business and get straight to the good stuff. Upon reading the box ingredients, I might try these again with a few adjustments… :)

Homemade Wheat Thins

  • 1 1/4 cups whole wheat flour (I recommend a mixture of whole wheat & white)
  • 1 1/2 tablespoons sugar
  • 1/2 teaspoon salt, plus extra for topping
  • 1/4 teaspoon paprika
  • 4 tablespoons (1/2 stick) unsalted butter, cubed
  • 1/4 cup water
  • 1/4 teaspoon vanilla

1. Preheat oven to 400 F.  Line two baking sheets with parchment paper.

2. Add the flour, sugar, salt and paprika to a the bowl of a food processor, pulse for a couple seconds. Add butter and pulse until the mixture forms small beads (just a couple seconds).

3. Combine the water and vanilla in a small measuring cup and add to flour mixture. Pulse until dough comes together into a ball. Divide the dough into 4 pieces.

4.  Work with one piece at a time, keeping the others covered with a towel so they don’t dry out (i kept mine under the upside-down food processor bowl). Roll into rectangle on lightful floured surface, lifting and turning to make sure it doesn’t stick. You want to roll the dough as thin as possible (they recommend 1/16″-thick, which I thought was a little too thin).

5. Transfer your rectangle to a sheet of parchment. Use a pizza cutter to cut the rectangle into squares about 1 to 1-1/2 inches wide. You don’t really have to separate them, if you remember from my cheez-its, they will bake just fine if you don’t take the time to separate them. (Although these aren’t going to poof like the cheez-its did)

6. Sprinkle the squares lightly with salt.  Repeat the rolling and cutting process with the remaining 3 pieces of dough.

7. Bake the crackers, one sheet at a time, until crisp and browned, about 5-10 minutes.  If some begin to brown too quickly, feel free to remove them while the rest bake away. They will cook quickly so KEEP AN EYE ON THEM.  Once brown and crisp, transfer to a plate to cool.  Once cooled, store the crackers in an airtight container.

* If they are still warm when you put them in the container they’ll end up gross and soft – so don’t do that.

[ Adapted from KAF ] [ original post ]

Packaged Food

Wheat Thins Launches New ‘Smoky BBQ’ Flavor


Kraft Foods and Nabisco recently sent the latest Wheat Thin Variety to the FOODBEAST office, Smoky BBQ. This product joins the diverse Wheat Thin flavor ranks including Sundried Tomato & Basil, Ranch and Multigrain in addition to the Chiptole Pepper and Cinnamon Kick of the Crunch Stix variety. While the BBQ flavor alone isn’t too revolutionary, the combination of the BBQ flavor with the classic wheat thin is proving to be addictive. Smoky BBQ Wheat Thins will officially hit stores on September 19th.

BBQ Smoky Wheat Thins


FOODBEAST: This Week In Pictures [03/25/2011]

It’s Friday, time to recap the office life in picture form:

Packaged Food

Wheat Thins Crunch Stix Launches Two New Flavors

Earlier this month Wheat Thins launched two new flavors of their Crunch Stix line, a Chipotle Pepper flavor and Cinnamon Kick flavor. Each serving of these Wheat Thins Crunch Stix will set you back 4 grams of fat, 130 calories (14 pieces) and credits your system of 2g protein. Wheat Thins brand introduced this new Crunch Stix variety back in 2010, giving those who are fans of the Wheat Thins flavor a new way to enjoy their snack.



Wheat Thins Commercials are “Uber Real”

Many a social media prize campaign goes unnoticed, many times because they promise grandiose things and never really show anyone succeeding. As of late, companies have been relishing in the genuine hilarity and intrigue of actually documenting the process of gifting their award winners. In the case of Twitter user @TzeoDerek, his tweet “@CrunchIsCalling I think the Wheat Thins commercials are uber fake.” was promptly responded to…by the Wheat Thins team…in person…and a palette full of Wheat Thins.