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Fast Food

In-N-Out’s Failed Singapore Pop-Up Stand Proves Why The Fast Food Godsend Should Stay West Coast Only

There are few things I take real pride in about being a Californian. After all, the East Coast dresses better. The East Coast looks cooler in pictures. The East Coast gets everything three hours before we do. But if there is one thing I will stick out my LA-born, half-exposed, pseudo-vegan, fake-dieting bum to defend, it is my singular right to a Protein-Style burger with Animal Fries.

Which is why experiments like this failed Singaporean In-N-Out pop-up stand should remain just that. Experiments. Or cautionary signposts along the road of failed dreams.

Originally scheduled to be open from 11 a.m. to 3 p.m. yesterday afternoon, In-N-Out’s latest foreign pop-up stand purportedly had to “shut down” after only five minutes because it sold out of burger patties, and had in fact already run out of its 300 giveaway wristbands (which entitled customers to one burger each) by 9:30 a.m., a whole hour and a half before the stand’s official opening.

A small, family-owned business, In-N-Out has met similar failures with other foreign pop-up stands in the past, justifying the FAQs on the company’s Facebook page. “We don’t have any immediate plans to start construction anywhere else at this time. Some places are just out of our range. To guarantee freshness, we deliver our patties, buns, and produce to the restaurant via our own delivery trucks. In order for our trucks to make deliveries and still maintain our standard of freshness, we simply can’t consider building a restaurant if the area is too far away.”

Well, at least 300 lucky, meat-fiending Singaporeans got to enjoy their time in the sun while it lasted. Personally, I think I’ll take my In-N-Out to go.

[Via Gawker, InSing]

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News

Togo’s Revamping Process Includes Toasted Subs and More

Long time distant cousin of bigger-name sandwich shop Togo’s has been in the sandwich game for a minute (check their new logo, since 1971 to be exact). The past year, they have seen several branding changes, but according to a new report from the OC Register, this last month marked the beginning of a new series of transformations for the California sandwich chain. Such changes include several menu additions, a toasting process long absent from the restaurants repertoire and for several locations, remodeling of the entire storefront.