Wonderful Pistachios brand has been on a roll with their celebrity commercials. With a growing resume that includes Snooki of Jersey Shore fame, comedian Lewis Black, NFL star Chad Ocho Cinco, the Keyboard Cat, the Peanuts Gang and now Wee-Man of the Jackass crew, the list is now more impressive than ever.
All of the commercials ask the audience, “How you do it?”, with each celebrity putting their own specific twist on cracking open a pistachio. I think the folks behind this campaign have done a rather positive job in making the normally tedious task of cracking open a pistachio and rebranding it as something that can be both fun, innovative and personal. Which commercial is your favorite?