Sometimes it’s hard being a foodie with a day job. Sure, you could work in a super-gentrified area with cheap pop-up kitchens for miles, but more likely you spend your lunch breaks staring at Instagram, wishing you were (read: were eating) something (anything) else.
The idea of going out and actually enjoying your food is so much of a rarity these days that it almost makes us feel bad that we get to do this stuff for a living (almost). But we did decide to do something about it and we’ve got to hand it to ourselves, it was pretty freaking legit.
It’s a new YouTube series called #UpgradeYourLunch.
With the help of vitaminwater, we set out to upgrade the sad desk lunches of the entire warehouse staff of LA-based streetwear company The Hundreds. Folks looking forward to either choking down dollar pizzas or Corn Nuts or, even better, not eating lunch at all, were greeted instead with astro-turf (of-course), garden gnomes (classic), picnic tables, string lights and freshly made Umami Burgers, all served out the back of air-conditioned delivery truck. Co-founder Ben Hundreds helped lay down some smoke screen as we got to work transforming The Hundreds HQ for glory, announcing via intercom how everyone had to starve as they helped prep for the brand’s upcoming warehouse sale. The staff’s at once confused and then mildly irritated and finally pleasantly surprised faces are available for your amusement in the video below, in our first episode of our new Youtube series, “Upgrade Your Lunch.”
The on-going series will feature depressing lunch eaters everywhere getting helped out by none other than us (and of course, people who can cook way better than us). So if you and your buddies would like to eat something other than still-frozen Lean Cuisine or dollar menu McDonald’s or mom’s sketchy meatloaf for a day, shoot us an email or tag your sad food pictures with “#foodbeast” and “#upgradeyourlunch.”
Foodbeast and vitaminwater: we’ll see you soon.