The best visual content has beauty, substance, and a strong takeaway. It keeps you captivated and makes you think—even about things you don’t want to (like how much sugar you consume in a day). So, when we came across this video, “Sugar of the Day,” by Tien-Min Liao, we had to give it props.
Using bright colors, papercraft, live-action, and graphic overlays, the video shows us the scary truth about sugar consumption in a neat package. The simplicity in set design and presentation, as well as clever data display, make this particularly compelling. (It’s a great reminder that you don’t always need a big budget to do a job well.) After watching this, we’re ready to skip the sweets.