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Impossible Foods’ New Burger 2.0 Will Be Available To EVERYONE This Year

2019 is officially going to the biggest year yet for Impossible Foods and their groundbreaking, plant-based “bleeding” burger.

They’ve kicked things off with the Impossible Burger 2.0, a novel remake of their already buzzworthy patty that improves on things customers were asking for. The new quarter-pound burger is completely gluten-free and has comparable iron and protein to beef. It’s able to manage all this while having no cholesterol, 9 grams less of fat, and 50 less calories than a standard 80/20 beef patty of the same weight.

Impossible Foods has managed all of this while continuing to retain their signature beef-like taste, using leghemoglobin (a plant-based version of heme) as the key flavoring agent. They’ve managed to get the similarities even closer, as 88% of those who tried it in taste tests said it tasted beefier and meatier, with a 3:1 preference against the old Impossible Burger.

The main goal for Impossible Foods in 2019 is now to become as ubiquitous as possible, and they’ve already taken major steps to make that happen. All of the company’s 5,000-plus locations in the US should have version 2.0 with March. This includes major food distributors that many restaurants already get their main supplies from, opening up Impossible Foods to a whole new field of clients.

For those looking to cook the patty at home, it will begin popping up in select grocery stores later this year. This way, whether we want to try it in a restaurant or make it our way, the faux ground beef replica will be accessible in both forms.

While it’s known as the “Impossible Burger,” the new version is capable of much more than being a patty. It can hold up on a grill for kabobs, and be transformed into meatballs, dumpling fillings, stews, and more. Basically, anywhere you may use ground beef, you now have a more sustainable, plant-based option.

In just a few short years, Impossible Foods’ signature product has gone from a single client to being widespread across the nation. They’ve still got plenty of room to grow, too. A representative of Impossible Foods says that currently, their production plant can produce a million burgers a month, a quarter of the 4 million that they’re aspiring to crank out in that time span. Their omnipresence has arrived, and they’re still not even producing at peak capacity yet.

If that doesn’t speak volumes about the plant-forward, more sustainable future of food we’re heading towards, I don’t know what will.

All photos courtesy of Impossible Foods
Grocery News Packaged Food Plant-Based

It’s Official: Impossible Burgers Will Debut In Grocery Stores Next Year

Ever since the plant-based, “bleeding” Impossible Burger debuted a few years ago, customers have been clamoring for the chance to play with it themselves, at home. We finally have a solid timetable on when that will be possible.

Photo: Isai Rocha // Foodbeast

Impossible Foods has confirmed that in 2019, they will be launching their plant-based meat in grocery stores.

The company isn’t providing any other details at this time, so we’re not sure how it will be sold.

Currently, vegan burger purveyor Beyond Beef sells their meat in two-patty packages for grocery, but it’s unknown if Impossible Foods will take a similar approach.

The burgers have exploded on the scene since their debut, with availability currently expanded to about 5,000 restaurants globally with over 13 million consumed to date. That puts the company’s product on reach with that of some major fast food chains.

With the release to grocery next year, Impossible Foods believes that it can eliminate the need for animals in food production by 2035. It’s a bold claim, but considering that estimates say meat production will be unsustainable by 2050, that’s good news for the future of food, and the planet.

An Impossible Foods representative has said that more news will be coming in the next few months, so a concrete final launch date could be announced within that time span.


Google Is Trying To Make This Impossibly Bloody Vegan Burger Happen


The Impossible Burger made waves in 2014, as the thought of a medium rare, bloody vegan burger seemed preposterous, but it looks like it’s getting closer to becoming a reality.

According to the Daily Mail, Google recently tried buying this beefy-looking burger for a cool $300 million and got turned down by the creators at Impossible Foods. Apparently, the vegan burger company thought $300 million dollars was a spit-in-their-face offer and wanted more for their revolutionary burger.

This isn’t their first encounter with Google, as the tech company, along with Bill Gates, helped fund the impossible burger to the tune of $75 million. Google must have really been impressed with it, as they now want the full rights to the burger.

The burger does look pretty impossible, as they’ve worked to get a texture similar to that of a beef patty, and as you can see, they’ve incorporated vegetable blood to provide a reddish tint that resembles a burger cooked to medium rare. They even claim that it tastes like a real beef burger.

We’re inching closer to vegans being able to eat vegan food that doesn’t look or taste vegan.


Bloody, Medium Rare Veggie Burgers Now Exist


A wise man once told me, “All vegans try to do is make their shitty food look like it’s regular food.” Those words of wisdom hold true in this specific instance, as “Impossible Foods” has created a veggie burger that closely resembles a beef burger.

The startup company calls it the “Impossible Cheeseburger,” and one of the keys to its realistic look is the incorporation of vegetable blood. Well, it’s called heme, a molecule that comes from the roots of certain plants and produces a deep red coloring.

The heme allows the vegan-based burger to have a medium rare look which was one of the last steps in their ultimate goal of creating a veggie burger that both looks and tastes like a beef burger.

Impossible Foods has received funding from both Bill Gates and Google to the tune of $75 million.

Eat up, vegetarians. Taste the delicious, bloody fruits of their labor.

H/T Grubstreet, PicThx Impossible Foods


Gratuitous Food Porn: Vegan Edition

Gratiutious Food Porn Vegan Header
The vegan lifestyle has become crazy popular in recent years with proponents advocating it as “kind” lifestyle. With restrictions on animal products of all kinds it seems crazy to a carnivore like myself that sustaining a vegan diet could be possible, I mean c’mon, you can’t even have cheese. What kind of life is that? After much deliberation and a considerable amount of time searching through vegan food blogs I managed to round up alternative recipes that even I would eat. Some of these recipes sound so delicious that you might not even miss the meat or dairy. Maybe. Let’s not get too crazy. Either way this post goes out to the vegans out there livin’ that kind life and helping to save those animals one meal at a time.


Mac & Cheeze

Mac and Cheeze
Mac and Cheese without the cheese. Isn’t that just Mac then?

Recipe: Vegan Yum Yum


Vegan Cream of Broccoli Soup

Vegan Cream of Broccoli Soup
The “cream” is really cashews soaked in water. Apparently it’s the same thing as milk. Kinda.

Recipe: Joy the Baker


Sushi Roll Edamame Salad

sushi roll salad

Basically a sushi roll that’s been unrolled, chopped up and thrown together minus the fish and topped with Foodbeast’s favorite condiment, Sriracha.

Recipe: Shutterbean


Vegan Big Mac

vegan vegetarian big mac recipe
Yes, even vegans sometimes miss the taste of an American classic, a McDonalds Big Mac. Revamped with some vegan friendly substitutions including American “cheese” this seems like a suitable alternative. Or you could just break down and get a real one. Your call.

Recipe: Veggieful


Spaghetti No-s With Mini Lentil Meatballs

Spaghetti Nos
For your inner child that used to eat meat this is the 100% animal product free version of that canned classic you know and love.

Recipe: The Post Punk Kitchen


Bulgogi Steak-less Sandwich

Tofu marinated in Asian flavors, sliced thin and dressed up to look like beef in this Korean sandwich.

Recipe: Manifest Vegan


Mexican Pizza

Vegan Pizza
Seitan chorizo and soy cheese are used to mock traditional toppings on this fiesta pizza.

Recipe: Vegan Good Things


Grilled Mac ‘n’ Cheese BLT

Mac and cheese blt_resized
Vegan or not if I hear the words “mac and cheese” in the same sentence as “BLT” chances are I’m about it.

Recipe: Vegan Yack Attack


Raw Molten Lava Cake With Goji Berries

Raw Chocolate Vegan Molten Lava Cakes

Completely raw and vegan these impressive no bake chocolate lava cakes have all the frills and thrills of the real thing, including the chocolate oozing out of the middle. *drool*

Recipe: This Rawsome Vegan Life


Peanut Butter Cup Pie

Another no-bake dessert that brings together the sinfully delicious combo of peanut butter and chocolate into a vegan friendly dessert.

Recipe: Lunch Box Bunch


Peaches and Cream Donuts

Peach donuts topped in a dairy free vanilla glaze and garnished in chopped pistachios. Vegans might have the right idea if these is the kind of sweets they’re turning out.

Recipe: Keepin It Kind