Once upon a time, fashion and food were in two entirely different business lanes. The only people who bought restaurant-related shirts with only a logo plastered on the front were tourists who visited In-N-Out for the first time and realized how superior it is to all other burgers (Don’t @ me).
But ever since McDonald’s launched their first official clothing line back in 2015 and had consumers climbing all over each other for the exclusive apparel, other food companies have taken a page out of their book. Cheetos, KFC, and Taco Bell have all followed the business model of producing limited-time only apparel, and have all been equally met with interest and praise from the public.
Sure, exclusivity has a huge part of how well these clothing items are selling, but another big aspect of it is that, well, they actually look good. Instead of just throwing a logo on the shirt and calling it a day, designers have really worked to create something that’s not only creative and inclusive, but also wearable in public.
Now if you crave something that incorporates food, fashion, and even music into the mix, look no further, That Food Cray !!! has you covered.
What first started off as an Instagram account centered around food and hip-hop, That Food Cray !!! has now evolved into a community where people can find all things food-related, including delicious recipes and guides to the best eats around the world.
So when That Food Cray !!! dropped their first season of clothing, cleverly named “Drop It Like It’s Hot,” it was only right that they represented what they started from and where they are now. The line features five graphic shirts and a tote bag that flips some of your favorite lyrics with the help of a series of hand-drawn designs.
You may recognize some of the popular lyrics from Rihanna, Drake, and Kanye West cheekily made into punny graphic tees like “Bish Butter Have My Money” and “1-800-Hotcake-Bling.” There’s even an adorable tee that couples will love that takes on John Legend’s romantic lyrics of “All Of Me” into “Cause Olive Me Loves Olive You.” Food and love? Sounds like #relationshipgoals to us.
Exclusively sold at Urban Outfitters, you may want to grab a piece of this collection before they sell out.