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New #Heineken100 Clothing Collection Links With Influential Streetwear Shop

As the synergetic relationship between food and fashion (namely streetwear) becomes even more pronounced, so do the significant projects that come to fruition as a result. An excellent example of such would be Heineken beer’s #Heineken100 program. Now in it’s ninth year, the #Heineken100 program has been responsible for some of the coolest collaborations between the unlikely industries. This time around, Heineken extends its reach to one of the most influential clothing boutiques in the world, UNION, to create the “Green Collar” collection.

Taking heavy cues from workwear, the elevated interpretations of the “Green Collar” collection meet at the intersection of function and style. The results are six pieces, including a tiger camo chore coat, hoodie with dramatic, zippered side vents, and a pair of limited-edition Keds sneakers.

The “Green Collar” collection debuted this past Saturday, December, 1st, at UNION’s flagship location in Los Angeles, and their Tokyo, Japan location. Online launch is today, however, so for those that missed out at the physical store locations should make sure to cop quickly.

For a full rundown and pictures of the “Green Collar” collection, see below:

  • UNION x #HEINEKEN100 CHORE COAT $380.00: Made with a contemporary boxy and oversized fit to help balance the vintage wash and fabric, this chore coat provides a fresh take on the typical long fit style of the past (Available in two colorways & a Tokyo exclusive)
  • UNION x #HEINEKEN100 CHINO PANT $280.00With pants being either too baggy or slim, this Chino Pant is the “Goldie Locks Effect,” something just right with its very subtle carrot fit (Available in two colorways & a Tokyo exclusive)
  • UNION x #HEINEKEN100 PULLOVER HOODED SWEATSHIRT $280.00Made with beautiful reverse weave fabric from Japan, this sweatshirt has the front pocket removed for a cleaner look in addition to a single zip down on one side to add flair (Available in three colorways).
  • UNION x #HEINEKEN100 T-SHIRT $55.00Made with 100% cotton and fitting true to size, this classic staple features Heineken’s iconic leaf and hops arrangement stylized as the UNION logo, with the play-on-words “Got Hops” as the slogan, helping tie together the entire capsule collection (Available in two colorways).
  • UNION x #HEINEKEN100 HAT $60.00Versatile and classic, this skate hat provides the finishing touch to any casual fit (Available in two colorways).
  • #HEINEKEN100 PRO-KED SNEAKERS $90.00Made from durable 12.5 oz canvas with contrast stitching and recently remastered for an enhanced fit, the Royal Hi has a molded footbed with open cell foam for breathability finished with a classic gum vulcanized white outsole and Heineken’s iconic Green for the heel hit.





Union Restaurant’s Third Anniversary Brings Out All-Star Lineup Of Chefs

Three years ago Union Restaurant opened its doors in the heart of Old Town Pasadena.

Acclaimed Chef Bruce Kalman and Co-Owner Marie Petulla conceptualized and created the popular Southern California establishment that specialized in Italian-influenced farm-to-table cuisine.

“I wanted to create a small neighborhood restaurant that was sustainable, that embraced the community, worked with local farmers, and everyone in Pasadena,” Petulla told Foodbeast.

With Chef Kalman creating the menu, a restaurant was born on March 8, 2014.

Chef Kalman and Petulla come from very different viewpoints. Herself, from the front of the house and Bruce from the back of the house.

In the early days of Union they would approach different problems in different ways, and it took them a bit of an adjustment period to understand each one’s perspective and allow themselves to be challenged by one another.

In the end, our vision was the same, said Petulla.

To celebrate the three-year anniversary of Union Restaurant, Chef Kalman invited a few close friends and chefs he met throughout his professional career to help create a special menu for the anniversary dinner.

Joining Chef Kalman for this one-night event was acclaimed chef Brooke Williamson of Playa Provisions…

…Executive Chef Nick Shipp of Upper West Restaurant…

…Duff Goldman, owner of Charmed City Cakes and host of the Food Network series Ace of Cakes

…and Michael Voltaggio of ink. and the winner of Top Chef season six.

This all-star lineup of chefs kicked off the night with a quick rundown of the dishes they were making. The short, but essential meeting touched upon minute menu changes and what they expected from each other as well as the sous chefs and wait staff.

Then, the dinner kicked off.

Like an endless waltz of knife work, mixing, seasoning, and plating, the chefs were united in uncanny harmony.

The smells emerging from the bustling kitchen were so heavenly, I could have sworn even my camera began salivating.

Each chef was in charge of their own dishes, created in their own respective styles and techniques, but were more than happy to shift gears and assist their colleagues at a moment’s notice.

Chef Kalman told us, “I wanted to organize a celebratory dinner and thought it would be great to bring in some of my good friends who are amazing chefs.”

Cause everything’s better with friends, he said.

As the chefs worked tirelessly, the restaurant began to swell with hungry and excited patrons. Soon enough, the crowd was wall to wall, testing the integrity of containment like a child’s water balloon on the hottest day of summer.

Finally, the moment that was three years in the making had finally arrived: the first dish of the night was ready.

The entire restaurant raised their glasses to Chef Kalman and Marie Petulla. Celebratory words were exchanged and cheers rung through the four brick walls of Union Restaurant.

Now, there were many courses throughout this dinner, all of which were the pinnacle of Italian and American fare.

This, however, isn’t about the food.

Union Restaurant’s anniversary dinner was about the community.

The restaurant known best for incorporating produce and ingredients from local areas, celebrated a milestone by bringing together a community of chefs, friends, and colleagues. Yes, on this night, every essential element came together and formed a perfect union.