Smucker’s Launches Unicorn Magic Shell That Tastes Like Cupcakes

Photo courtesy The J.M. Smucker Co.

Throwing Magic Shells on top of ice cream is one of the more fantastical memories of my youth, hearkening back to after-school snacks in front of the TV set.

Smucker’s has introduced a new flavor to their Magic Shell lineup that encapsulates just that magic.

The new Unicorn Magic Shell features the rich taste of white cupcakes paired with multicolored sparkles. Like all its predecessors, the new Magic Shell is to be poured on top of your ice cream. It’ll then instantly harden, creating a sweet casing that can be cracked open and enjoyed with your dessert.

You can find the new Unicorn Magic Shell in stores nationwide now.

Food Trends Restaurants

Is This Rainbow Glitter Pizza Another Eye Roll Trend, Or Is It Actually GOOD?

I’ve seen the unicorn and rainbow movement come and go. Frankly, once fast food chains like Starbucks introduced their take on unicorn items, we knew the trend had jumped the multi-colored shark.

Washed trend or not, one place is standing by that magical look.

Dagwood’s Pizza, located in Santa Monica, CA, introduced a vibrant glitter-topped pizza a few years back at the height of the unicorn rainbow food trend.

Call the Magical AF Pizza, the menu item starts as a simple cheese pizza before undergoing a multi-colored metamorphosis into something resembling what a unicorn yakked up after a night of heavy drinking.

On its initial run, the item was more or less just a novelty specialty that the pizzeria offered. The restaurant tells us, however, the Magical AF Pizza was blasted on Jimmy Kimmel Live!, leading to a resurgence in popularity and its return to the menu.

We went down to Santa Monica to check out that pizza for ourselves. Was it actually a tasty pizza? Or just another novelty trend item that has us rolling our eyes?

Our man on the ground Reach got a hold of the glitter pizza and had this to say:

“It’s eye-catching and eye-rolling all at once. But at least it doesn’t taste gross like other unicorn-themed food.”

When it comes to these Instagram-friendly items, that’s all you can ask for, really. As long as it has the flavor to back up the off-the-wall silliness of the aesthetic, there really isn’t much you can complain about.

Check out the latest edition of the News Bites to see the one of the most talked about pizzas in our office.

Grocery Packaged Food Sweets What's New

Lucky Charms Adds Unicorn Marshmallow To Their Cereal, Replacing The Hourglass

Every time we think the unicorn food fad is done and over with, somebody comes along and revitalizes it with a brand new item. This time, it’s Lucky Charms bringing the kaleidoscopic hues back to life with their new unicorn marshmallow.

unicorn marshmallow

Photo courtesy of General Mills

The new unicorn-shaped mallow replaces the hourglass in the Lucky Charms’s available shapes. It’s got a white background and the ever-familiar blue and purple notes that color the horse’s mane and horn.

In a press release, the company mentions that they asked kids to help them come up with the new shape. Given that unicorns have basically taken over the Internet, especially in the kid-dominant YouTube and Snapchat spaces, it makes sense that they would go with the popularity of the mythical horse.

Unicorn-themed food has been big on Instagram for years now, but it’s been pushed to the point of ridicule with items like unicorn pizza. General Mills, who owns Lucky Charms, is looking to capitalize on that trend at the retail level. They’ll be competing with Kellogg’s, who already has an official Unicorn Cereal in stores. With that in mind, we have to ask: is this just General Mills trying to get in on a trend, or is the shift to retail cementing the Unicorn’s status as a true trend?

One thing we know for sure is that the Unicorn will be a permanent addition to Lucky Charm’s marshmallows, so you can count on seeing them for at least a while.

Cravings Drinks Fast Food What's New

Starbucks Unicorn Frappuccinos Exist and They Look Like Pure Magic

Less than a week after the infamous “Pink Drink” made its way off the secret menu, Starbucks is blowing fans’ minds with the introduction of Unicorn Frappuccinos.

The unicorn food trend isn’t exactly new. From hot chocolate to grilled cheese, the edible rainbow movement has only continued to grow in 2017. With all the other specialty frappuccinos the coffee giant has offered, it’s kind of surprising they didn’t jump on the unicorn bandwagon sooner.

Rumblings about this whimsical drink started as most internet rumors do, with a Reddit post. After trolling Instagram, Twitter, and through confirmations from Starbucks Partners, it was confirmed that unlike an actual unicorn, this drink is indeed real.

It seems that ‘bucks lovers are having a hard time agreeing on the taste of this limited edition drink, which is probably because the official name of this fantastical frapp is “The Flavor Changing Unicorn Frappuccino.” Most reviews of the magical drink liken the taste to tropical Skittles. According to Starbucks Barista, @TheChubbyBandit, the frappuccino is made with “a mango creme frappuccino with a couple of pink powder scoops, sour blue syrup drizzle, and whipped cream sprinkled with blue and pink powder.”

Through the power of social media, perhaps this Insta-worthy Unicorn Frapp could follow in the Pink Drink’s footsteps to secure its own spot on the Starbucks Official Menu. Until then, be sure to grab your Unicorn Frappuccino from April 19-23.


You’re Gonna Want A Photo Of These Cotton Candy Churro Sandwiches

When fellow Foodbeast writers Isai, Molly and myself set out to create the chili cheese churro burger and fries, only one person believed in us. That person was Nick Fasone, also known as the GrubFiend.

You may remember him as the guy who wrapped an entire burrito in pure cheese.

Owner of The Naughty Churro, Fasone and his wife developed a cotton candy churro for the upcoming 626 Night Market.


We just thought that it’s summer and fair/theme park season so cotton candy would be a nice tie in. Also the colors are very photogenic. My wife had the idea of adding the edible glitter and butterflies for that extra touch.

You can find the Cotton Candy Churros at the Naughty Churro stand, booth C12, at the 626 Night Market.


Don’t name drop us though. He’ll charge you extra.

Fast Food

Rainbow Grilled Cheese Hits The US And Here’s Exactly Where To Find It


It seems the newest trend in food as arrived and it’s multicolored. With the debut of the Rainbow Grilled Cheese a few weeks back, folks were bummed it was only available in Hong Kong. Not so much the case any longer as Chomp Eatery has unveiled their own version of the colorful dish.

The LA-based restaurant is calling this one a Unicorn Melt.

Chomp’s new melt is made with White American and Provolone cheese, which they call “Unicorn Milk.” The cheese goes through a fantastical transformation and the final result is served on toasted sourdough bread.

You can get the Unicorn Melt at Chomp Eatery in Santa Monica for $6.

Photo: Chomp Eatery


Kellogg’s Employee Pees On Cereal And Cherry Blossom Fraps Hit Starbucks [The Katchup]

Another week as flown by and if you’re overwhelmed with all the food news that’s coming at you, fear not. The Katchup is here.

This week, the West Coast finally gets rainbow bagels that have become famous on the east coast, convenience store Goliath 7-Eleven is bringing back their any-cup-you-want Slurpee promotion, and Starbucks released these dope Cherry Blossom Frappuccinos that taste pretty sweet.

In some NFSW news, someone took a leak on a Kellogg’s cereal production line and the company is PISSED, plus Macklemore has a painting of Canadian pop sensation Justin Bieber with a pancake in his house.

Guess where it’s hanging?

Unicorn Bagels


While some are more than happy to hop on a plane to try this multi-colored novelty, others can probably hold off a bit until a similar version comes out in the West Coast…Read more here.

Starbucks Cherry Blossom Frap

Screen Shot 2016-03-15 at 10.18.04 AM

As most people know, the people of Japan are all super into cherry blossom trees, or “sakura.” The budding flowers on the branches are sticklers for timing, blooming only as soon as the Japanese springtime makes its way into the country. And when the tide of pink flowers rolls in, so do their Starbucks…Read more here.

Kellogg’s Employee Urinates on Cereal


The second World Star-hosted video involving food and male genitalia in one week has surfaced, featuring what appears to be a Kellogg’s worker filming himself urinating on…Read more here.

7-Eleven #BYOCupDay


7-11 wants you to indulge yourself with Slurpees by letting you bring and use pretty much anything you want as a Slurpee cup. Read more here.

Macklemore’s Nude Justin Bieber Painting


It’s a lot easier being a Belieber since his last album was filled with fire, from start to finish, but there’s a Grammy Award-winning rapper who took his Justin Bieber obsession to a higher… Read More here.


This Adorable Unicorn Mug Will Definitely Brighten Up Your Mornings


Think Geek is selling this super magical unicorn mug for just $13. As you can see, it is amazing. They’ve also got a t-rex version if you’re less into mythical creatures and more into prehistoric beasts or whatever.



Written by Brittany High, Incredible Things | Think Geek