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Packaged Food

Uncrustables Launches Costco-Like Sandwich Roll-Ups

Last week, we discovered that Smucker’s Uncrustables created a Taco Sandwich that could be found in the frozen food aisles of Target. A bit of a venture from their traditional peanut butter and jelly sandwiches, but we have to commend them for shooting their shot. Turns out it doesn’t just stop at tacos.

Smucker’s just unveiled a line of new roll-up sandwiches that have launched in the Target frozen foods section.

For those of you unfamiliar with roll-ups (also known as rollers, roll-ems, or pinwheels), they’re sandwiches rolled together via tortillas or flat breads. You can mostly see the at the Costco deli section where they’re sold in massive platters.

The two new flavors are Turkey & Colby Jack and Uncured Ham & Cheddar.

Each new flavor of Uncrustables feature meat and cheese seasoned and rolled together in flat bread. Pretty simple, but sounds quite tasty nonetheless.

Each box contains three packages of four roll-ups. All you have to do is thaw them out for a bit and they’re ready to eat. You can find these boxes now at all participating Target locations nationwide.

Categories
Packaged Food

Uncrustables Makes Taco Sandwiches Now, Here’s What It Tastes Like

Not too long ago, my wife and I stocked up on a ton of Uncrustables Chocolate-flavored Hazelnut Spread to last us a few months while we worked remotely. Since she’s allergic to peanuts, this was the only form of Uncrustables she could finally try. Turns out the Smucker’s brand goes much further beyond PB&J crustless sandwiches.

Foodbeast Costa spotted a variety of different savory offerings that Uncrustables appears to recently have dropped at Target. One of which was something called Taco Bites.

As you can see from the packaging, it includes beef crumble, cheese, salsa, and taco seasoning encased in a crust-less vessel of bread.

Here’s what Costa had to say about the new item, after picking up a pack for himself:

“So the Uncrustables come in packs of two, each one is about the size of a Hawaiian roll or a White Castle slider,” he said. “They microwave in 40 seconds. They’re not super super cheesy and not super spicy either, more of a savory taco meat bite. Pretty easy quick snack to heat up, but also looks very different to what you’d expect when you hear the word ‘Uncrustables’ which, to me, is a large bread pocket of PB & J.”

Each box comes with three packs of two Taco Bites, six in total. You can find them at participating Target locations.

“I could eat those, but I don’t think I’d want to,” my wife tells me, after showing this to her. I mean, give it a shot babe. Costa did.

Categories
Grocery Packaged Food What's New

This Startup’s Spin On Uncrustables Packs Them With Savory Fillings

Uncrustables have been a lunchbox staple for decades now. The pocket of bread dough, crammed with peanut butter and jelly, has become one of those favorites that you can find at everywhere from schools to county fairs. It’s simple, nostalgic, and crave-able all at once.

Despite the success the Uncrustables has had, you’ve never really seen another version similar to it with other fillings before. That’s all changed in the past year, thanks to a new frozen food startup that’s doing their own savory take on the crustless stuffed sandwich.

Called Jafflz, the product line comes from the mind of Chef Meryl van der Merwe. Her take on the round sandwich-toaster pastry hybrid comes packed with savory fillings like Sloppy Joe, Enchilada, or even Mac & Cheese. They’re based on jaffles, which is a common phrase in Australia or van der Merwe’s native South Africa for toasted sandwiches.

Each sandwich is pretty hefty, and like an Uncrustables, is enough for a meal or large snack. They also come with a heating sleeve inside each package, similar to how Hot Pockets and similar brands have one to ensure the outer bread stays crispy.

The key difference here between Jafflz and Uncrustables is that you’re getting savory aromas and tastes from what’s inside, making it ideal for those who want to relive the nostalgia of Uncrustables, but perhaps want something a little bit less on the sweet side.

Jafflz can currently be found in the freezer aisles of nearly 500 stores nationwide, many of them under the Kroger name (ie. Ralphs, Smith’s, and Fry’s). They’ll be heading to more grocers in the coming year.