SodaStream, makers of the popular home carbonation system that allows you to make your own sodas at home, have put together a Super Bowl ad that explicitly takes on the likes of Coca-Cola and Pepsi. Surely enough, this ad will not air on CBS’ Super Bowl programming today, reportedly due to the ad’s direct assault of the two large carbonated-beverage makers.
With SodaStream, we could have saved 500 million bottles on game day alone. — SodaStream
The ad, which launched four days ago via the SodaStreamGuru YouTube page, has already amassed over 2.5 million views — a move that can be chalked up as SodaStream taking on the Super Bowl, losing, then winning. The 46-second spot shows two delivery men, one representing Coca-Cola, the other Pepsi, racing to deliver their particular payloads to a supermarket, only to have their bottles pop and disappear with an overarching theme that implies SodaStream could make bottled sodas irrelevant.
The ad that will run during this year’s Super Bowl: