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Legendary Italian Butcher Collabs With Umami Burger To Create A Wagyu Beef Burger


Photos: Umami Burger

Legendary Italian butcher and rock star chef, Dario Cecchini, is a figure in the world of food who is known for his showmanship and star quality as much as his philosophy to respect the whole animal and to use each part of it to be cooked in an appropriate way. As evidenced in his episode on the latest season of Netflix’s Chef’s Table, his booming and magnetic personality translates effectively on the screen as well as on to what he serves on your plate.

Recognizing all of this, global purveyors of gourmet burgers, Umami Burger, decided to collaborate with the famed chef and butcher in a continuation of their Artist Series line. The result of this partnership is Cecchini’s ‘The Butcher’s Burger’, a decadent offering that features Mishima Reserve Wagyu Beef seasoned with Dario’s Essence of Chianti salt and Dario’s Mediterranean Pepper Jelly Mostarda topped with Boston lettuce, extra virgin olive oil, a dill pickle, fresh tomatoes and onions all between a fresh vegan bun.

“The Butcher Burger as well as all of the burgers in general, is the best way to use beef utilizing all parts of the animal. It is a form of respect to the animal when you can use every single part. Creating this burger for Umami, I am utilizing my 45 years of experience as a butcher and 250 years of experience of my family of butchers based on great and simple food,” offered Checchini.

Having an eighth-generation celebrity butcher of Cecchini’s caliber is a win for Umami Burger, who will offer ‘The Butcher’s Burger’ at participating Umami Burger locations nationwide through April 18th, 2019 for $14.

Fast Food Opinion

Beyond The Beef: How Major Chains Are Capitalizing Big On Burger Alternatives

Burgers are the bread and butter of McDonald’s, White Castle, and many other big names in the quick-service industry. However, the future appears to be unsustainable for the fast food staple based on climate research and the environmental cost of raising cows for meat.

Several chains are beginning to develop and launch burger alternatives due to sustainability initiatives and a growing interested in plant-based foods. By doing so, they’ve carved out niches in the industry and established themselves as frontrunners when it comes to looking at ways to innovate the burger beyond beef.

Photo courtesy of White Castle

The biggest name to launch a plant-based burger alternative is White Castle, who has incorporated the Impossible Burger into their selection of sliders. Impossible Foods’ crowning jewel has gained popularity because of its taste and satiety, which come pretty close to mimicking that of beef. While several chains have started to carry the burger as a result, White Castle has done so in the most prolific fashion.

What started as a regional test for them went national after locations carrying the Impossible Sliders saw a meteoric 250% jump in market share versus those that didn’t carry them. That should provide a significant boost to White Castle sales nationwide for the coming year. That figure dropped $17 million from 2016 to 2017, according to Restaurant Business Online, but with the higher price point and interest the Impossible Slider ($1.99) provides for White Castle, it should easily make up that loss and then some.

White Castle CEO Lisa Ingram is known for expanding her chain’s menu to target future generations, and the Impossible Slider fits right into her vision. It’s also brought the chain to the forefront of fast food innovation, and should help accelerate growth as it looks into expanding beyond Vegas into more West Coast locations in the near future.

Photo courtesy of Fatburger

As a slider, White Castle’s Impossible Burger creations are the most affordable and accessible in the market. But for those looking for the full burger, there are other fast food chains out there offering up full-sized versions of the “bleeding vegan patty.”

Fatburger immediately comes to mind as a prime example. They’ve seen a 9.5% growth in same-store sales in just the past quarter, which Fatburger attributes to the plant-based patty. Upon Fatburger’s nationwide launch of the Impossible Burger earlier this year, CEO Andy Wiederhorn called it one of their best test items to date. The chain was facing bankruptcy less than a decade ago, but has clearly turned its fortunes around since, and partially has its plant-based offering to thank for that.

Photo courtesy of Umami Burger

The chain that has arguably found the greatest success to date with Impossible Foods’ plant-based meat is Umami Burger. Known for influencing a nationwide craft burger movement, Umami has since expanded its menu and growth heavily through their partnership with Impossible Foods. Their version of the vegan burger is a top-3 seller at every location they own, and accounts for a fifth of sales and increased sales by 27% in its first 6 weeks on the menu.

Umami has since entered a 2-year exclusivity contract with Impossible Foods, and it’s fueled foot traffic as guests come in specifically to try their version of the vegan patty. They don’t plan to slow down the partnership anytime soon, as in just a short amount of time, it’s become a top-selling and dominant item for the artisan burger concept.


sonic signature slingersPhoto courtesy of Sonic Drive-In

Of course, not everyone is working with Impossible Foods to develop their burger alternatives. Some of fast food’s biggest names have their own creative teams ideating unique creations that are healthier and more sustainable than your standard burger.

Amongst these, Sonic Drive-In has emerged as a key innovator with their Signature Slinger. A 25-75 blend of mushroom and beef that boosts flavor while providing a healthier option, the Slingers have found popularity within Sonic’s mainstream consumer base. The response so far has been “overwhelmingly positive,” according to representatives, with a majority of those who try it once saying they would order it again. Sonic has even given the burger an extended stay as part of their $2.99 Carhop Classic deal, confirming that the blended mushroom burger is resonating amongst consumers.

It’s important for a concept like Sonic’s Signature Slinger to succeed because it represents a bridge between the true burger and the plant-based alternative. If you can prove that you don’t need to use all meat to provide health benefits without a loss of flavor, then customers are more willing to try and buy the more sustainable burger option.

Sonic, White Castle, Umami Burger, and Fatburger are all pushing the envelope with the availability and growth they’ve experienced from incorporating burger alternatives. They haven’t lost their main target audiences as a result, but have instead tacked on a massive swath of vegan and vegetarian consumers that didn’t have much of a satiating meal option in the world of fast food before. It’s caused other big names, including McDonald’s (who began testing a new burger alternative called the “McVegan” in Europe last year), to look into cutting their beef as well, meaning that they’re helping to influence a more sustainable and healthier future of food.

Health Restaurants

Umami Burger’s Success With The Vegan Impossible Burger Is Fueling Their Expansion

Umami Burger seems to have found incredible success in their partnership with Impossible Foods. So much so, in fact, that CEO Daniel Del Olmo sees the plant-based patty not just as a single menu option, but as the base for a vast lineup of Impossible Burgers that stack up with Umami’s regular offerings.

umami burger

Umami’s newest innovations, Del Olmo told Foodbeast, are just the beginning of that vision. They just unveiled a brand new Vegan Truffle Burger (with a savory vegan truffle cheese), a Vegan Barbecue Burger, and a classic Impossible Burger as new flavors on their menu. While they will be on the menu for three months’ time, Del Olmo hopes to have more Impossible Burger creations ready by then to join them.

This marks the beginning of a new phase for Umami and Impossible Foods, who have collaborated on classic burgers and a trio of sliders (inspired by Jaden Smith) in the past. The launch of these three burgers, though, coincides with the appeal they have had so far to the public as well as Del Olmo’s creative vision for the future of this partnership.

For Del Olmo and Umami, the Impossible Burger has become a huge success. After just selling 50 a day at the initial launch, the plant-based burger now accounts for a fifth of the company’s entire sales, according to Del Olmo. Umami Burger general manager Gary Kinsinger also claimed that many of the new customers that show up weekly are there specifically for this buzzworthy vegan burger. This rapid growth in both sales and target audience has happened in the span of less than a year, so it’s easy to see the Impossible Burger taking over even more of Umami’s sales.

The success of the Impossible Burger should also play into Umami’s expansion plans. Following an acquisition by SBE, the sit-down burger chain has been looking to go global with their brand. They plan to open 8-10 new locations per year in places like Japan, the Middle East, the UK, and Europe. While it’s resulted in the closure of a few domestic locations, overall, plans are accelerating, and the company has their new vegan patty to thank for that.

Kinsinger told Foodbeast that in every market they’ve put the burger in so far, the Impossible has done “very well,” as evidenced by the patty becoming a fifth of the chain’s revenue. Thus, as the chain’s aspirations and size continues to build, so should their innovation and spread of the Impossible Burger.

It’s a win-win for both companies in this regard. Umami is definitely getting a boost in sales, awareness, and customer base by utilizing a well-known and quality brand for their vegan and vegetarian options. On the other hand, Impossible Foods could see their product make its way out of the USA for the first time, a major step forward for the plant-based meat movement.

Health News What's New

Umami’s New Veggie Burger Actually Looks And Tastes Like Real Meat

Photo by Isai Rocha/Foodbeast

Umami Burger’s latest burger will fake you out, as it looks and tastes just like beef, but is actually 100 percent plant based.

Umami announced that it has partnered with Impossible Foods to make its own version of the Impossible Burger, and will be selling it at nine of its locations, starting May 18.

The burger consists of two Impossible burger patties, caramelized onions, two slices of American cheese, miso-mustard, dill pickles, lettuce, tomato, and Umami’s house spread in between their Portuguese-style bun.

You might hear the term “veggie burger” and immediately wonder why vegetarians would want to eat something that looks like meat, but this burger is actually made to attract meat eaters, not vegetarians, according to Impossible Foods’ CEO Patrick Brown.

“Every time a vegetarian buys it, it’s a waste of a burger,” Brown said. “Very commonly, vegans and vegetarians have a hard time eating it because it’s so… it’s like meat to them.”

Impossible’s mission isn’t meant to convert meat-eaters to veganism, it’s to provide a beef alternative, because they believe if we continue using cows at this high rate, we’re going to cause “irreparable damage” to the environment.

“People love the foods we get from cows,” Brown said. “They love their burgers and love their meat. We have to find a solution to that problem, to produce all those foods without any compromise in deliciousness and nutrition.”

The patty itself is seasoned with their Umami dust, like they do with all their burgers, and according to Umami’s chief operating officer Gregg Frazer, the patties actually caramelize on the outside when cooking, just as a regular beef patty would.

The Impossible Burger has made waves over the last year, as David Chang added it to his Momofuku Nishi restaurant in New York, showcasing the patty’s somewhat-shocking ability to be cooked to “medium-rare” and actually have red tint within. It eventually made its way to Los Angeles’ Crossroads Kitchen, as Angelenos got their first taste of the faux-beef burger.

The burger had previously been featured in 10 U.S. restaurants, but this Umami collaboration marks the burger’s biggest expansion, being carried at nine of Umami’s 20 locations, meaning you can now find the Impossible Burger at 19 restaurants nationwide.

The Impossible burger is a gourmet burger, and doesn’t come cheap, as Umami will be selling it for $16 each. If you really want to get your hands on one, though, be sure to call in and make sure they haven’t sold out, because each restaurant will only sell 50 Impossible Burgers per day.

The nine SoCal locations carrying it will be Santa Monica, Broadway in Downtown L.A., Arts District, Hollywood, Los Feliz, Costa Mesa, Anaheim, Pasadena, and Thousand Oaks.

Trying the burger myself, I think it can really fool you. It’s actually really good. Not just good for vegetarian food, it’s legitimately good. You’re getting the Umami Burger flare, without compromise in flavor.

If this is the future of the burger industry, at least it tastes delicious.

Celebrity Grub Restaurants

Umami Burger Teamed Up With Internet Star Cameron Dallas To Create This Insane BBQ Burger


Umami Burger is known for collaborating with celebs pretty frequently. The fast casual chain has created burgers inspired celebrities and food personalities like Alton Brown, Mindy Kaling, and Michael Voltaggio.

Now, Umami is working with Internet personality Cameron Dallas to promote the new burger inspired by the actor and Vine star.


Cameron’s Dallas BBQ Burger has Umami’s signature beef patty, sharp cheddar cheese, miso-maple bacon, tempura serrano peppers, and a savory BBQ sauce.

Dallas is a content creator with a huge social media presence, boasting more than 35 million followers over five various social media platforms. If you are on social media, follow @umamiburger on Instagram, post a photo of the burger with the hashtag #camxumami and you’ll get a free order of truffle fries.

A portion of the proceed from the burger sales will be donated to Children’s Hospital Los Angeles. You can find the burger for $14 at participating Umami Burger locations nationwide.


‘The Black Keys’-Inspired Umami Burger is Drowning in Velveeta, Perfect for Lonely Boys


Cheese might not be the first thing that comes to mind when you think of Grammy-winning rock group The Black Keys (we’re guessing it’s probably something more like tiny onyx underwater vessels). But cheese is the defining feature of the new Black Keys-inspired burger at Umami.

Created in honor of the band’s hometown of Akron, Ohio, the Akron Burger is surprisingly bright for such a somberly-named band. Featuring a beef patty, chopped onions, and dill pickles doused in yellow mustard, secret sauce, and Velveeta fondue, the big yellow mess will be available for $13, $1 of which will be donated to The Black Keys Alfred McMoore Memorial Endowment Fund for people with mental illness.

Luckily, this is one love that won’t keep you waiting, since the Akron will roll out to all Umami locations by July 1.

Picthx Umami


New ChocoChicken Restaurant Will Feature Chocolate Fried Chicken


The whole food mashup thing might finally be going too far. Umami Burger creator Adam Fleischman is about to blow foodie minds once again with a brand new concept, chocolate fried chicken. Of course with a feature dish so unique what else could you name the restaurant other than ChocoChicken? Short, sweet, and straight to the point.

We’re fairly positive some Umami Burger fans will have doubts about this unlikely combination but Fleischman is determined to prove naysayers wrong:

This isn’t mole’, traditional fried chicken, or even chicken just dipped in chocolate. It is a whole new style of fried chicken that you just have to taste to believe. It’s got the ‘crack factor’

If this new chicken’s “crack factor” is anything like Umami’s truffle fries then we’re totally on board. With chocolate fried chicken as an entree the only acceptable sides have to be white chocolate mashed potatoes and house made bacon biscuits, duh. Oh and don’t forget the ChocoKetchup. The restaurant will also feature a full bar with beer and specialty cocktails.

Don’t worry about this chicken being overly sweet Fleischman assures us that the chocolate is actually enhancing the savory factor of the dish. The chocolate fried chicken is described as being very dark on the outside due to the chocolate but that first bite is juicy and unlike anything you’ve ever experienced. In a nutshell, Fleischman says the dish “tastes like happiness”.

ChocoChicken doesn’t have a definite opening date yet but it will occupy the space formerly known as Corkbar.

H/T + PicThx Fast Casual, QSR Magazine



The Monte Cristo Burger is Made with Custard-Soaked Fried Buns and Maple Syrup

Umami Burger Monte Cristo

This Monte Cristo Burger was created by Top-Chef winner Michael Voltaggio for the Umami Burger chain. I’m gonna let you have a second to take in all that goodness above before I go on.

Made with Umami’s signature beef patty, the Monte Cristo is smothered in gruyère fondue and prosciutto. It’s then sandwiched between two custard-soaked fried buns and sprinkled with powdered sugar. For good measure, each burger comes served with a side of Umami’s special maple syrup.

The Monte Cristo burger will be available to order across the nation Tuesday, Jan. 28. A dollar from each burger sale will go towards the Los Angeles Mission.

H/T + Picthx First We Feast