Uber Eats is making some big moves lately. Earlier this week, the third-party delivery platform purchased Drizly, the alcohol e-commerce giant, for $1.1 Billion. Now, they’re shifting their focus to pizza.
According to Expedite’s release, a new umbrella brand called @pizza will house about 150 independent pizzerias.
So what’s that mean?
These 150 pizzerias from around the country will be exclusive for delivery under Uber Eats.
Lawrence Vavra, the founder and CEO of @pizza’s parent company @Restaurants, says that this project was intended to level the playing field against significant pizza chains. Joining this pizza group will not cost ma and pa shops extra, it seems. The independent restaurants are said to receive the same amount of money they would for any Uber Eats order.
The @pizza brand has also partnered with @FuckJerry to help promote the new initiative.
All the independent pizzerias under @pizza will appear in the Uber Eats app when ordering. Pizzas will be delivered in rebranded @pizza boxes with the Uber Eats logo on them.
Time will tell how successful this initiative is. Many consider the third-party platform harmful for a smaller business with their fees, so here’s hoping this genuinely shines a light on independent mom and pop pizzerias.