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Tyler, The Creator Is Dropping An Exclusive Ice Cream Pint

Tyler, The Creator is known for making mysterious music, and he is now taking his mysterious flavors to the ice cream game, teaming with Jeni’s Splendid Ice Creams for a limited edition release.

The ice cream will have two separate release dates, the first one being July 6 on both Tyler’s Website, and his flagship Golf Wang store in Los Angeles.

The second release will be at all Jeni’s shops a couple days later, on July 8.

 

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The flavor is called “Snowflake,” and will consist of cool peppermint, warm spearmint, a dash of sea salt, crunchy white chocolate flakes, and white chocolate melted within the scoops.

In a post, Tyler said, “For as long as I can remember, mint ice cream seemed to always come with every chocolate chip but white. I finally got the two away from their clingy friends and set up a play date for my mouth.”

The pint container is decorated with a minty green color and has a flower covering the front, which is synonymous with Tyler’s Golf le Fleur branding and Flower Boy album.

 

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While rappers and food haven’t always been synonymous, we’re starting to see a trend here, as just last month, Travis Scott had his own exclusive food drop, teaming up with Reese’s Puff’s cereal during Paris Fashion Week.

Those cereal boxes sold out in less than a minute.

If anyone can match that kind of hype, it’s Tyler, The Creator, so we’ll see just what kind of lines there will be at the Golf Wang and Jeni’s stores, and how quickly these sell out online.

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Hit-Or-Miss

Mountain Dew Receives Backlash for ‘Most Racist Commercial in History’

mountain-dew-commercial

One social commentator, Dr. Boyce Watkins, called Pepsi’s latest faux pas “arguably the most racist commercial in history.” The 60-second spot offended online viewers who accused the ad of being racist and misogynist.

The video, which can still be seen on several YouTube channels, depicts a bruised and bloodied woman on crutches. A cop urges her to pick a suspect from a line-up of five African American men, all members of the music group Odd Future, and a goat named “Felicia.” The camera then focuses on Felicia, who warns the woman to “keep your mouth shut” and utters threatening messages such as “snitches get stiches” and “I’m going to get out of here and do you up.” The clip ends when the woman is overcome with fear and leaves the room yelling.

Where’s the tie in to Mountain Dew? Apparently, the woman screaming “I can’t do this, no no no!” and the cop’s “Do it” line reference the soda’s “Dew It” slogan.

The controversial video series, created by Tyler, The Creator, gained popularity when broadcast on Adult Swim. Although, this third segment is definitely the most questionable of the bunch. The ad has since been taken down by PepsiCo, a spokesman for the company emailing Adweek the following apology:

We understand how this video could be perceived by some as offensive, and we apologize to those who were offended. We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.

H/T Adweek