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#foodbeast

Deep-Fried Twinkies Burger

deep-fried-twinkies-burger

via PYT

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Hit-Or-Miss

Twinkies Return July 15, So We Can Go Back to Not Eating Them

twinkiereturn

Face it, the Twinkies craze was a little ridiculous. With single boxes selling on ebay for over $200,000 and Facebook fan pages spreading rampantly through the internet soil like viral daisies, the public outcry over Hostess Brands’ demise alone would have been enough to convince any hapless CEO to try to save the company. So that’s what some hapless CEOs from Metropoulos & Co (who owns Pabst Brewing Co.) and Apollo Global Management (whose investments include Carl’s Jr. and Hardee’s) did. Following last year’s Chapter 11 bankruptcy and a bit of corporate reshuffling, it appears that Twinkies will finally make their triumphant return to grocery shelves starting next month on July 15 – which will give us plenty of time left this summer to totally ignore them, except when they’re deep-fried at the county fair.

The Associated Press (via Yahoo! News) outlines the breakdown of the Hostess empire: Wonder and Hostess’ other bread brands were sold to Flower Foods. Devil Dogs and Yodels were sold to McKee, which makes Little Debbie Snack Cakes. And investment firm Metropoulos & Co. snatched up Twinkies and a few other Hostess Cakes.

Daren Metropoulos, a principal of Metropoulos & Co., told the Associated Press that the new, barer-boned Hostess Brands LLC has a cheaper costly operating structure than before and that its workers are no longer unionized. He also mentioned the possibility for cross-promotion with Metropoulos’ and Apollo’s other properties.

So while the long-term future of everyone’s favorite cream-stuffed yellow sponge cake is still yet to be seen, it appears at the very least that Hostess is finally back on the right track. As for any residual doubters, I’m sorry, I can’t hear you over the sound of a possible Ice Cream-Stuffed Twinkie from Carl’s Jr.

H/T Grub Street, AP + PicThx Boston Herald

Categories
Hit-Or-Miss

Twinkies to Return to Shelves by Summer 2013?

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Twinkie fans might have something to celebrate this summer.

Hostess is set to sell their brand to Apollo Global Management and Metropoulos & Co., who made a joint offer of $410 million to revive these now extinct snack cakes. Originally Hostess anticipated a bidding war for their popular products which include Ding Dongs, Ho Hos, etc. but no additional qualifying bids came in.

Though a hearing to approve the sale in bankruptcy court isn’t scheduled until March 19, Metropoulos & Co. CEO and Founder, Dean Metropoulos is anticipating that “America’s favorite snacks back on the shelf by this summer.”

Twinkies and other Hostess brand products have been off shelves since November 2012, when the company announced it was shutting down its plants and going out of business. “Twinkie Panic” erupted soon after as consumers flocked to their local grocery stores to stock up on their favorite snacks. During the Hostess shortage, Twinkies could be found on ebay, however it definitely was going to cost you to get your sweet fix.

H/T + PicThx HuffPo, CBS Chicago

Categories
Hit-Or-Miss

WTF? This 36-Year-Old Twinkie Looks Surprisingly Edible

Oh, the power of preservatives.

Preservatives are basically a form of dark magic or some type of cool sorcery, we think. Because these chemicals can pretty much do anything, including keep a Twinkie looking mighty tasty and (mostly) intact for well over three decades.

It was recently revealed that a single Twinkie, dating back to 1976, is still in one piece. The Hostess snack cake was originally part of a classroom experiment at George Stevens Academy in Maine. At the time, science teacher Roger Bennatti decided to test the limits of the preservatives and the cream-filled confection by placing it on a shelf next to his desk, where it sat for over 28 years.

36 whopping years later, the Twinkie is still around. It now sits (uneaten) in a glass case in the dean of students’ office at the very same school, and looks pretty unscathed by time (notice we said LOOKS, guys). Despite all of the time that’s gone by, it hasn’t grown any weird mold — yet! But truth be told, we’re not sure how we should feel about this — happy? Sad? Amazed? Relieved? Hungry?

Sure, Hostess fans are mourning the fact that Twinkies may soon be en route to extinction, but perhaps that doesn’t matter — if you happen to stumble upon one of these sweet treats, you’ll know you can hoard save it for a couple years until that rainy day or special occasion… or maybe not. Just, uh, let us know how it goes, okay?

via WCBV.com

Categories
Hit-Or-Miss

Here Are The 37 Ingredients That Make a Twinkie

It takes 37 ingredients to make a Twinkie and keep it alive forever, which have all been photographed and labeled by Artist Dwight Eschliman. After the Twinkie Apocalypse, some tried to evade the severity of the situation by proclaiming that we still know how to make a homemade Twinkie. The Twinkie is saved, they assured. But their efforts were fruitless, because  the 37 ingredients of a Hostess Twinkie don’t exist inside our kitchen cupboard. We don’t have sodium caseinate (although, maybe you should because it’s good for making paint and glue) or Corn dextrin, which helps to enhance the crispness and make that distinct Hostess glaze , among others.

In fact, you don’t have any of the “E number” components, a code that groups all of the food additives together. Thus, we’ll have to settle for second-class Twinkies made from ingredients we can actually pronounce while we gaze at Dwight’s marvelous Twinkie homage.

via eschlimanphoto

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Sweets

‘Twinkie Apocalypse’ – How We Killed the Twinkie

So Hostess Brands, the makers of your cherished Twinkies, Ho Hos and Sno Balls, finally went under today. Sadface. But while nearly every other news source is posting up quick DIY Twinkie recipes to help you prep for the impending Twink-pocalypse, we’ve gotta be real for a second. None of you liked Twinkies all that much anyway.

Sure, there’s a Twinkie Facebook page, and yeah, there was Woody Harrelson’s character in Zombieland, but when was the last time you – yeah, you – went out and picked up a pack yourself?

Now before we get too crazy, let me just say this – I don’t blame you. Really, I don’t. Since before the turn of the century, we’ve all had the Atkins and South Beaches and Shaun T’s breathing down our backs, judging us as we peruse the snack aisles of our local 7-11s. And at 300 calories a pack and $1.50ish for two, Twinkies didn’t do much to help themselves survive, either. But the fact nevertheless is this: we did this to ourselves. We, as a collective Super Size Me, P90X, burst-housing-bubble society, effectively killed the Twinkie. Thanks a lot Jared.

As it stands, there is still a chance that someone – anyone – could buy out all of Hostess’s properties and rebuild the packaged pastry giant from scratch , but unless they make a conscious effort to health-ify their products (and really, who would want a “healthy” Twinkie?), chances are it wouldn’t help much.

The way I see it though, all this fuss is just a case of not knowing what you’ve got ‘til it’s gone. Kinda the same way everyone started wearing Michael Jackson shirts a few summers back. But let’s not beat a dead horse, and let’s certainly not pay $5000 for a single freaking Twinkie. After all, Twinkies had a good run, but this death has been long-a-coming, even before their Chapter 11 bankruptcy, even before the worker’s strike. So go ahead, make your DIY vanilla crème sponge cakes. Hoard all the grocery store packs you can find. Just don’t pretend you didn’t see this coming.

Categories
Cravings

Craving: The Sweaty Cowboy

The name of this sandwich does not sound appetizing at all, but when I laid eyes upon the photo my status changed as fast as a bored Facebook user when he finds something to do for the night… Imagine a Twinkie sliced in half, peanut butter spread along it’s inner workings, then stuffed with fried SPAM, bacon and oozing with cheddar cheese. If you can get your mind around that, then you have your “Sweaty Cowboy”. (Thx TIWYF)