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Hit-Or-Miss

New Pepsi Spire Will Customize More than 1,000 Different Soda Flavors

Pepsi Spire 02

We’ve all seen that wondrous Coca Cola Freestyle machine that’s been popping up in theaters. The soda fountain gives you the option of customizing your own soda through a multitude of different combinations. Now, it looks like Pepsi is ready to get into the game with their own version of the Freestyle: The Pepsi Spire.

Currently, three types of Pepsi Spires exist. The Spire 1.1 has a 10-inch touchscreen and up to 40 beverage combinations. The 2.0 can customize 500 beverages with a 15-inch touchscreen. Finally, the Spire 5.0 boasts more than 1000 beverage combinations and  32-inch touchscreen.

While there are a few machines already set up at select locations, more will be available throughout 2014.

It should also be noted that since PepsiCo owns Mountain Dew, the green-colored drink will be among the available soda flavors. Customers  can try their hand at recreating some of Mountain Dew’s classic novelty flavors like Livewire and Pitchblack. However, the real question is, can it Baja Blast?

H/T Brand Eating

Categories
Recipes

Here’s How To Make A Perfect Brass Monkey (aka “Beermosa”)

This past weekend’s weather was total garbage. The rain lead to boredom, and boredom lead to drinking. So naturally we did what anyone else would, and decided to make a couple of Brass Monkeys. As shocking as it sounds this was actually my first time drinking one of these.

Continue reading to watch me loose my Brass Monkey virginity.

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Hit-Or-Miss

Tropicana’s Ad Fixture Powered By 2,500 Oranges

In an effort to showcase the power of citrus, Tropicana, along with Unit9 and DDB created an electric billboard that completely powered by oranges. 2,500 oranges are attached to two big slabs of wood fitted with spikes of zinc and copper. The electrical current powering the lit font that reads “Energie Naturelle” is powered by the acidic juice of the oranges dissolved the metals, causing their electrons to react with each other and create an electrical current. [AdFreak]

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Hit-Or-Miss

Tropicana: Sales Drop 20%

Not too long ago, Tropicana made the switch over to some “new age” branding that is shown above on the right. Immediately after, they were faced with heaps of backlash and immediately folded to the public outcry to return to the original packaging and they said they would. Apparently, the change lasted a little longer than necessary, because as the sales numbers poured in, unit sales showed a 20% drop, dollar sales saw a 19% decrease, which equates to roughly $33 million to $137 million between January 1st and February 22nd. During that same period, Tropicana’s competitors (Minute Maid, Florida’s Natural, Tree Ripe) saw various double-digit unit sales increases. I guess the saying is true, “If it ain’t broke, don’t fix it!” (Thx AdAge)

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Hit-Or-Miss

Tropicana: New Fresh Carton, Same Great Taste

“100% Orange, Pure and Natural; You can count on that to never change. We love that people all over the world love Tropicana. As always, we’re committed to using the best fruit to give you the great tasting juices you love. But we’ve got a fresh new energy. We’re celebrating the good feelings that come with a glass of juice squeezed from fresh oranges. And we’ve given our products a little love – or squeeze – as we call it. It’s a new look and a new energy, but when it comes to the juice, it’s just the way you like it.” (Thx Tropicana)