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Tyler, The Creator Is Dropping An Exclusive Ice Cream Pint

Tyler, The Creator is known for making mysterious music, and he is now taking his mysterious flavors to the ice cream game, teaming with Jeni’s Splendid Ice Creams for a limited edition release.

The ice cream will have two separate release dates, the first one being July 6 on both Tyler’s Website, and his flagship Golf Wang store in Los Angeles.

The second release will be at all Jeni’s shops a couple days later, on July 8.

 

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The flavor is called “Snowflake,” and will consist of cool peppermint, warm spearmint, a dash of sea salt, crunchy white chocolate flakes, and white chocolate melted within the scoops.

In a post, Tyler said, “For as long as I can remember, mint ice cream seemed to always come with every chocolate chip but white. I finally got the two away from their clingy friends and set up a play date for my mouth.”

The pint container is decorated with a minty green color and has a flower covering the front, which is synonymous with Tyler’s Golf le Fleur branding and Flower Boy album.

 

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While rappers and food haven’t always been synonymous, we’re starting to see a trend here, as just last month, Travis Scott had his own exclusive food drop, teaming up with Reese’s Puff’s cereal during Paris Fashion Week.

Those cereal boxes sold out in less than a minute.

If anyone can match that kind of hype, it’s Tyler, The Creator, so we’ll see just what kind of lines there will be at the Golf Wang and Jeni’s stores, and how quickly these sell out online.

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Celebrity Grub Food Fashion Pop-Ups

Inside Look: Travis Scott X Reese’s Puffs Popup in Paris

Photos courtesy of General Mills

In one of the most unlikely collaborations, rapper Travis Scott and Reese’s Puffs cereal created a lot of hype this week, dropping an exclusive cereal box, bowl and spoon that all sold out in 30 seconds this past Tuesday.

While the items were sold online, Travis also officially debuted the General Mills cereal with a pop-up in Paris during Fashion Week.

With shelves full of cereal boxes, the pop-up also had Travis Scott X Reese’s Puffs merch on deck and cereal-inspired art installations.


As you would imagine, the cereal boxes are already making rounds on eBay and other after market sale apps for as low as $32. Yet with an average asking price of $120 in the after market, it’s right up there as  hypebeast collector status. Some are even putting together bundles that include the cereal, bowl and spoon, and in some instances Travis Scott streetwear items.


This isn’t Reese’s first hip hop Rodeo, however, as you probably remember past commercials with the “Reese’s Puffs Rap,” or the “Perfect Combo” rap commercial.

Hopefully all this means is that we’ll see a remake of these Reese’s Puffs commercials with Scott’s classic ambient, auto-tuned crooning.

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Celebrity Grub Culture Packaged Food What's New

Travis Scott Is Dropping A Limited Edition Acrylic Reese’s Puffs Cereal Box

UPDATE: The cereal box, spoon and bowl all sold out on the Travis Scott online shop within 15 minutes of the launch.

Between Travis Scott’s exclusive Jordan collaboration and frequent tour merch releases, anything he drops these days is a must have for hypebeasts and fans alike.

Now, Scott is bringing that exclusivity to the food game, releasing a limited batch of Reese’s Puffs cereal that is special to his recent branding on Tuesday, June 25, at Noon PST, (2 p.m. CT).

The Puffs cereal will come in an acrylic box designed by Scott himself, adorned with striking visuals related to his familiar Cactus Jack style.

 

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The cereal box will be available on TravisScott.com, Tuesday afternoon, for $50.

There is also an official Travis Scott X Reese’s Puffs bowl and spoon available on his Website store. The bowl is going for $20 and reads “Don’t Cry Over Spilt Milk,” while the “enjoy today” engraved spoon is going for $10.

Scott and Reese’s will be hosting a public pop-up event June 25 during Paris Fashion Week, where they will officially reveal the box to the world.

If you’re a fan of Travis Scott, you know this is a must-cop.