Another hard seltzer option is squeezing in the crowded space, this time with some added flair from the flavors of margaritas. Topo Chico’s new Margarita Hard Seltzer is looking to shake the hard seltzer segment up with its fizzy take on the classic margarita — coming in clutch for the warmer weather vibes.
Topo Chico Margarita Hard Seltzer will come in four distinct flavors: Signature Margarita, Tropical Pineapple, Strawberry Hibiscus and Prickly Pear.
Fans can cop now at local retailers and set themselves up right for Spring Break or absolute chill mode during these sunnier days.
Topo Chico Hard Seltzer is flying their petty flag high this Valentine’s Day by offering to send anyone’s ex-lover a cactus for only $2.14 (see what they did there) plus shipping.
If you happen to think this gift would be on-point for your old flame, then head to prickly.topochicohardseltzerusa.com, fill out the appropriate info and Topo Chico Hard Seltzer will take care of the rest.
Just make sure your ex isn’t a plant lover so things won’t backfire.
Cannonball Productions will bring Seltzerland, its nationally-touring hard seltzer festival, to Long Beach this February.
Festival goers will be able to sample from over 100 flavors of hard seltzers as they go through an immersive experience featuring brands like White Claw, Mike’s Hard Lemonade Seltzer, Vizzy, Topo Chico Hard Seltzer, Playamar, and Sparking Ice Spiked. There will also be munchies from Hormel Black Label Bacon and Rockit Apples as well as Seltzerland swag for photoshoots.
After launching in Chicago in August 2020, Seltzerland visited five cities that year taking the event outdoors during the pandemic before embarking on a sold-out nationwide 20-city tour in 2021, hitting up Scottsdale, Tampa, Atlanta, Nashville, Austin, Chicago, Boston, Seattle, Las Vegas, and Miami.
“Clearly, hard seltzer is here to stay.” said Cannonball Productions Founder & CEO Kate Levenstien. “We are excited to give everyone the opportunity to sample the best hard seltzers and find new favorites, all while enjoying great company, fun activities and beautiful weather on rolling green golf courses.”
There are two ways to experience Seltzerland: general admission tickets begin at $35 and VIP tickets start at $55. VIP ticket holders will kick off the event with premier time slots, a full-sized can of hard seltzer, a specialty cocktail, and complimentary treat. Tickets are on sale now and can be purchased by visiting here.
Seltzerland will be held at the Long Beach Bixby Village Golf Course on Saturday, February 5.
While everyone’s currently been obsessing over LaCroix as a favorite sparkling water brand, another company, Topo Chico, is on a mainstream trajectory. The company has been bottling sparkling water in Mexico since 1895, but has gained a lot of traction in the USA recently, especially in Texas. With that rapid growth in mind, Topo Chico has just been given the ability to rival or exceed LaCroix’s popularity much faster thanks to an acquisition deal with Coca-Cola.
The soda giant recently announced that it had acquired the sparkling water brand for what Forbes reports to be $220 million. For the two brands, the deal is sort of an alliance of old friends, as Topo Chico facilities bottled the first ever Coke sold in Mexico and Arca International, Topo’s former owner, is a massive bottling partner for Coca-Cola.
For Coca-Cola, the new brand acquisition is a chance to rebound in a struggling soda industry. As soda sales hit a 30 year low and the sparkling water category is growing in the double digits, it makes sense for Coca-Cola to pick up one of the heavy hitters in the fizzy water world. With Topo Chico flourishing as of late, buying it is a smart pickup that should help numbers improve for the massive soda business.
As for Topo Chico, they get the ability to expand their already popular brand even further while holding true to their roots. Coca-Cola has already pledged to keep the same sourcing location for the water in Monterrey, Mexico, and use the same bottling facility Topo Chico has already been utilizing, meaning that current fans won’t notice a change in their beloved sparkling water.
Topo Chico has gained a massive following amongst millennials and the craft cocktail world, especially in Texas, where 70% of its U.S. sales currently occur. The brand ships out approximately 250 million bottles to the US every year, and is currently available in 35 total states.
Coca-Cola Emerging Brands VP Matt Hughes thinks it will be a global name within the next decade, which goes to show how much confidence Coca-Cola has in their old friend and business partner.