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Alcohol Culture Pop-Ups

This NYC Pop-Up Takes You To The Olympics Via Expertly Crafted Japanese Cocktails

The 2020 Olympics are definitely different than past games, due in large part to the pandemic. Since spectators are prohibited from attending the games in Tokyo, Japan’s leading shochu iichiko and NYC bar Katana Kitten have created an Izakaya-inspired viewing experience to watch the games complete with bar snacks and specialty cocktails. 

The iichiko takeover at Katana Kitten is open to the public until Sunday (August 8). Once guests arrive downstairs and walk through the Noren (Japanese curtains) they will be greeted by an ornately decorated space outfitted with lanterns, hanging strings of flags, bandanas, branded tablecloths, life-sized inflatable bottles and posters, with a large projector screen showing the games. 

In addition to the regular menu, bites like the KK Wagyu Dog with radish sprouts and masago wasabi aioli on a top-cut brioche bun and Fish and Wonton Chips with akami tuna, spiced ponzu, sesame scallions and avocado mousse will be served alongside specialty iichiko cocktails.

Katana Kitten’s award-winning mixologist Masahiro Urushido, has crafted some signature drinks like the Mugi Sour (iichiko Saiten, passionfruit, lemon, soba honey and egg white) and a refreshing Yuzu-Shio Chu-Hai (iichiko Saiten, yuzu citrus, sea salt and bergamot).

iichicko has also partnered with New Jersey-based Ani Ramen for Olympics-inspired cocktails that will be served until the games end.

Distilled in two different expressions, Saiten and Silhouette, iichiko Shochu is a native spirit of Japan – which is a white spirit that’s rich in flavor, yet smooth and easy to drink with food.

Created specifically for the modern bartender, iichiko Saiten is a full-flavored expression of shochu that is perfect for cocktails at 43% ABV.

iichiko Silhouette is the traditional expression of shochu and Japan’s #1 shochu brand. Silhouette pairs well with a wide range of cuisines and is traditionally enjoyed with food, at 25% ABV.

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Fast Food

Chipotle Rolls Out Gold Foil To Celebrate USA Olympic Athletes

It’s been a decade since Chipotle launched gold foil packaging nationwide, but now is a great time to bring it back with the Tokyo Olympics in full swing.

This is the first time Chipotle has introduced gold foil nationwide since the restaurant chain celebrated its 18th anniversary and released gold foil-wrapped burritos in 2011. The shiny limited-edition gold foil will celebrate American Olympic athletes contending in Tokyo over the next three weeks.

In addition, Chipotle is offering a $0 delivery fee on the Chipotle app and Chipotle.com from July 23 through August 1.