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Wingstop Tests Bone-In Thighs Amidst Wing Price Hike

Photo courtesy of Wingstop

It’s been no big secret that the price of chicken wings has skyrocketed in recent years. Data from the USDA’s most recent chicken market report shows that in just the past week, the prices for wings and party wings jumped by 33 cents and 25 cents per pound, respectively.

Wing chains have been working around these price spikes, mainly by heavy promotion of boneless wings, which can be made using other parts of the chicken. Wingstop, however, appears to be testing and marketing a whole new cut: bone-in thighs.

Photo courtesy of Wingstop

Available in any of the chain’s 11 signature flavors, the bone-in thighs are fried just like regular wings would be cooked. Thighs are often considered one of the more tender, juicy parts of the bird when cooked perfectly, since they have more fat than white meat.

Wingstop started testing bone-in thighs a couple of weeks ago, telling Foodbeast that they were available in seven different test markets. Foodbeast was able to independently confirm that these markets include the following locations:

  • El Paso, Texas
  • Detroit, Michigan
  • Denver, Colorado
  • Las Vegas, Nevada
  • Atlanta, Georgia
  • St. Louis, Missouri
Photo courtesy of Wingstop

Wingstop is having this test be a part of their “whole bird strategy,” with the goal being to “utilize more parts of the chicken and increase the amount of contract-based purchases,” according to a Wingstop representative. This should theoretically help control the price range of chicken the chain is selling.

For those interested in trying the bone-in thighs in the test markets, they’re available in a bunch of different orders. There’s a 2-piece or 5-piece set, along with combos that include thighs, wings, fries or veggie sticks, and a drink. The largest of these bundles includes 10 thighs, 10 classic wings, and 10 boneless wings.

As for a national release, Wingstop hopes to have more information on how successful their test run was early next year.

Categories
Deals Fast Food

For One Week, Church’s Chicken Is Selling 65-Cent Fried Chicken

Who: Church’s Chicken

What: The fried chicken chain is celebrating their 65th Anniversary this week. This means patrons will be able to purchase fried chicken legs and thighs for 65 cents each during the restaurant’s Happy Hour.

To clarify, you can’t buy an unlimited amount of fried chicken for 65 cents. Rather, you can buy as many 65-cent pieces of chicken as you want between the hours of the deal.

Where: Any participating Church’s Chicken location throughout the United States.

When: The deal will be available between April 17 – April 21 2017. Happy Hour times are from 2pm through 4pm.