Founded in 2003, The Counter has spent almost the last decade cementing itself as one of the go-to high end fast casual build-your-own-burger restaurant chains in the United States (they’re in Ireland too). This year, the custom burger house wants some of that Super Bowl day money, and they’ve come up with a deal hoping to position themselves against myriad of folks who will be ordering up pizza and wings.
What can a sit-down restaurant offer? Well think of a taco cart…but a Burger Bar. That’s right, The Counter will offer up a gourmet burger spread, delivered straight to your home, for your friends to customize their own burger.
The way the bar works is simple. Fill out a Burger Bar order form (pictured below, and available on The Counter website), determine how many people will be eating and participating, mix and match your proteins (beef, chicken, turkey, veggie patty), choose your cheeses, sides, sauces and buns, and call or fax your order to your local The Counter location for pick-up or delivery.
Cool, right? Right.
What makes this event more interesting? The Counter is setting a wager with their customers. For everyone ordering the Burger Bar to be delivered on game day, Sunday February 5th, you’re up for a possible free food party. If the 2nd half kickoff is returned for a touchdown, then all Burger Bar orders placed for that Sunday will be FREE.
Super interesting gamble. The likelihood of a returned kickoff isn’t high, obviously, but for the avid gambler, this might be a prop bet worth taking…if you were going to get the Burger Bar anyway.
Only people who order the Burger Bar from the following locations/regions qualify for the free Burger Bar wager:
- Los Angeles area
- Orange County
- Northern California
- New York City
- Reston, VA