Rob Bliss is at it again.
Creator of the controversial catcalling video and the inconsequential makeover of a homeless veteran, Bliss is the reigning champion of viral video marketing. It’s no surprise that major fast casual chain TGI Friday’s reached out to him to promote their newly priced Endless Appetizers.
The resulting video, entitled “#AppCalling,” draws from Bliss’ catcall awareness fame.
While this video is clearly tongue-in-cheek, appropriately objectifying an object, the superimposition of a mozzarella stick where most of the Internet knows a female once walked pulls the brand back into dangerous territory.
By turning a woman into an appetizer, the video manages to literally objectify her while trivializing the highly prevalent and sensitive issue of street harassment.
But you can order as many different appetizers you want for $12, so I guess it’s OK.