Cravings Culture Features Video

This One of a Kind Basturma Brisket is When Armenian Flavors Collide With Texas BBQ

Chef Arthur Grigoryan is a bit of a scholar with the way he approaches his barbecue techniques, which he brings to life via III Mas BBQ — pronounced Yerrord Mas or Third Mas — a one of a kind pop-up dinner experience that he runs out of his home.

His extensive knowledge of ancient Armenian and Mesopotamian cooking serves as the North Star for his take on Central Texas barbecue, proving to be a delicious triumvirate that showcases unique creations like Basturma Brisket, Pomegranate Molasses Glazed Spare Ribs and Baharat-Spiced Lamb Shoulder.

It’s likely that you have not seen this collection of cultures on a plate before, but with the way Chef Grigoryan is trying to be both a historian and chef at the same time, III Mas BBQ is here to disrupt the usual. He melds both Armenian and Texas barbecue cultures seamlessly, breathing new life and possibilities into how we currently see the latter’s regional barbecue.

Check out the III Mas BBQ’s Instagram page for all the details on upcoming pop-up dinners or if you’re simply in the mood to see refreshing barbecue takes that will leave you double-tapping your screen like your thumb was possessed by a hungry woodpecker.


Viet-Tex And California BBQ Combine For A Special Pitmaster Collab

Photos courtesy of Khoi Barbecue.

If you’re in the Houston area, chances are you’ve heard of the Viet-Tex barbecue creations being spun by Khói Barbecue. Items like Brisket Phở and Bánh Xèo filled with smoked beef cheeks have made the pop-up a popular one in the area, with pitmasters/owners Don and Theo Nguyen drawing inspiration from their Vietnamese roots and imbuing it into central Texas-style barbecue.

They’re not the only pitmasters in the country that use their roots to give barbecue a twist, as Danny Castillo gives a California spin to his Central Texas-style meats over at Heritage Barbecue. The Southern California barbecue icon is known for high-quality meats, as well as spins that include fresh takes on their sides.

Castillo has mentioned that he would love to bring pitmasters from all over to come and collaborate at his spot, and the Nguyen brothers will be some of the first to do just that. On June 13th, they’ll be making the trek over from Houston and popping up at Heritage Barbecue for the day.

Expect to see items like the Brisket Phở and Bánh Xèo, along with Bò Lá Lốt Links, inspired by the Vietnamese dish consisting of spiced ground beef wrapped in lolot leaves (otherwise known as betel leaves).

Heritage and Khoi won’t be the only two barbecue joints represented at this collab, as Convenience West BBQ, run by pitmaster Mark Scott, will also join in on the fun. Located in Marfa, Texas, Convenience West is a spot that’s continually experimenting with new flavors. Their meat, however, is rooted in what they describe as “Far West Tex” style barbecue.

Scott’s style is a little more eclectic, so he’ll be bringing unique dishes to the party like Boudin Wraps and barbecue tacos.

The entire event isn’t ticketed, so you can just show up to Heritage, hop in line, and order any of the special collab items. It starts at 11 am on Sunday, June 13th, and will run until everything sells out.

#foodbeast Features FOODBEAST Video

Meat Up BBQ Is Leveling Up The Texas Chop Sandwich At MEAT STREET

Brace yourselves Foodbeast fam, ’cause our upcoming meat extravaganza, Meat Street Presented by the Makers of SPAM Brand at Main Place Mall, is taking the Texas BBQ game to another level.

In the Meat Street Marketplace this Saturday, April 22nd, from 11 am to 11 pm, Meat Up BBQ is selling what could be called an ultimate version of the Texas Chop BBQ Sandwich.

The typical Texas Chop is a sandwich chock-full of tender Texas Brisket and BBQ Sauce. Meat Up is upping the ante in their sandwich by cramming brisket PLUS three more meats into their version: crispy pieces of bacon, smoked beef bratwurst sausages, and shreds of juicy pulled pork.

Throw on some additional BBQ sauce and homemade pickles, piled high onto a toasted lobster bun, and you’ve got an experience worthy of Meat Street inclusion.

If you’re down for this bad boy and all of the other meaty experiences the Santa Ana festival has to offer, make sure to snag some tickets and head on over to Orange County this weekend.

It’s gonna be a LIT tribute to all things meat, just like this sandwich is to all things barbecue.