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Conor McGregor Looks To Knock Out Liquor Game With His Own ‘Notorious’ Irish Whiskey Brand

Conor McGregor  may have lost his much-hyped fight with Floyd Mayweather Jr., but he appears to be already set for a rematch against him — this time in the aisles of your local liquor store.

McGregor is set to “take over” the Irish whiskey category with the launch of a brand called Notorious.

The Irish MMA fighter, who is nicknamed “Notorious,” announced that he would be getting into the spirits game with his aptly named Notorious Irish Whisky at a post-fight press conference.

While there’s no word on when the whiskey will be released or who McGregor is partnering with for the spirit, there does seem to be a small controversy surrounding the name. According to the bottle shown at the presser, its called “Notorious Irish Whisky.” Those who know their brown juice, though, know that “whisky” is Scotch, as in from Scotland. “Whiskey” on the other hand, can be from Ireland or anywhere else.

Coincidentally, Mayweather announced his limited-edition Tequila Avion right before last week’s fight. So, it will be interesting to see who is the undisputed champ at the bar.

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Tequila Avion Creates Floyd Mayweather Jr. Edition Bottle To Celebrate His 50th Fight

Most pro athletes celebrate by popping bottles of champagne. NASCAR drivers do it with milk — because driving? If things go according to plan this Saturday (August 26) for Floyd “Money” Mayweather Jr.,  he’ll probably be knocking back with his own tequila.

Tequila Avión has created a limited edition, commemorative bottle of the brand’s ultimate tequila offering, Avión Reserva 44 Extra Añejo, to celebrate Mayweather Jr.’s 50th professional fight.

The tequila brand, voted Best Tasting Tequila in the World at the San Francisco World Spirits Competition, has worked with Mayweather Jr. to create the exclusive commemorative bottles, of which only 150 are for sale worldwide.  Each custom bottle features an etched likeness of Mayweather Jr. and have been hand-signed by the boxer.  This collector’s edition is composed of fire polished crystal and comes encased in a gift box with a certificate of authenticity.  Avión Reserva 44 is hand bottled in extremely limited batches and gains its distinctive character from Avión agave.

Conversations began when Mayweather Jr. and his team approached Tequila Avión Founder Ken Austin regarding their shared vision. “The team at Tequila Avión joins in the belief of never cutting corners and putting the work in,” says Austin via a statement. “Much like Floyd Mayweather Jr., our brand believes in the pressure of perfection, which is shown in the unwavering commitment to our tequila.”

“Creating this bespoke bottle with Ken and Tequila Avión was a given,” Mayweather adds. “Avión epitomizes the highest in quality, which is all I accept in life.  As a world-class athlete, I have spent my life training to be the best, and as such I’d only work with and associate with the best tequila in the world to have my image and personal signature.”

Unless you live under a rock, you know that Mayweather Jr., who remains undefeated throughout his professional boxing career, faces MMA UFC fighter Conor McGregor this Saturday (August 26) in Las Vegas.

The commemorative bottles of Avión Reserva 44 Extra Añejo Tequila will retail this week for approximately $1,500 each and will be available on the Las Vegas strip at Total Wine & More while supplies last. Orders will also be accepted by visiting TotalWine.com.