As the Greek Yogurt trend continues to grow, it seems both ice cream and frozen yogurt chains are wanting a piece of the action.
This past Thursday, frozen Yogurt chain TCBY rolled out a debut flavor of their Greek Frozen Yogurt varieties: Honey Vanilla. The debut flavor has eight grams of protein, 100 calories and zero grams of fat per four-ounce serving. The Utah-based chain notes that more flavors of their Greek Frozen Yogurt are slated to arrive this summer.
Ben & Jerry’s also took this week to introduce four new Greek Yogurt varieties to their frozen treats menu. Along for the trendy ride includes: Strawberry Shortcake, Raspberry Fudge Chunk, Banana Peanut Butter and Blueberry Vanilla Graham. All of these flavors are higher in protein and lower in calories than the chain’s regular ice cream.
We caught wind last month that Ben & Jerry’s flavors would be toying with Greek frozen yogurt, and the expansion seems to make sense at a time when Greek Yogurt sales have risen over 2500% over the past 5 years.
2012 seems to be the year for Greek Yogurt, starting off prominently with Oikos brand buying some Super Bowl commercial airtime and now making some serious waves with notable chains such as TCBY and Ben & Jerry’s.
It will be interesting to see how these flavors are accepted in a frozen format, and see how long this “trend” continues to flourish.