There’s a slight chill in the air (in the East Coast at least), Labor Day is this weekend, and that can only mean one thing… college football season will soon be upon us. Dos Equis returns as the Official Beer Sponsor of the College Football Playoff and is on a mission to find those football fanatics who choose “Game Day Over Everything.”
At the end of the season, one lucky fan will be crowned “The Most Interesting Fan of College Football” and will be honored by being immortalized in the College Football Hall of Fame with a life-sized statue. “It’s incredible to be a part of this ‘Most Interesting Fan’ campaign because it highlights the spirit and passion college football fans share every Saturday during the season,” says Rob Riggle, campaign spokesperson and ‘Most Interesting Fan’ candidate. “I’ve been a huge fan of college football all my life, displaying fandom literally on my sleeves and chest, so I’m excited to represent all those other diehards that put ‘Game Day Over Everything’ as they showcase their most interesting traditions for their teams.”
Starting Saturday (September 2) through November 14, 2017, fans of legal drinking age can use #MostInterestingFanSearch to enter the contest on Twitter, Instagram, and at DosEquis.com by sharing photos, videos, or a simple tweet stating why they should be considered. Two finalists will be chosen in November and one winner will then be inducted into the College Football Hall of Fame in Atlanta at an exclusive Dos Equis event on January 7, 2018. Both finalists will receive roundtrip travel for two and will attend the 2018 College Football Playoff National Championship on January 8, 2018.
Additionally, Dos Equis is also taking its ESPN College Football Playoffs partnership to another level during Week 7 this college football season with its “ESPN Tailgate Week presented by Dos Equis,” which will highlight some of the best, most interesting tailgates around the nation and encourage fans to submit why they belong in the College Football Hall of Fame.