Sure we’re all familiar with Plato’s quote, “Necessity is the mother of invention.” It’s true, for the most part. But invention isn’t exclusive to the phrase as well. Survival is a logical byproduct of necessity, facilitating dreams to be manifested and goals to be achieved. Such is the case with sisters Faviola and Gabriella Trujillo, whose own chain of successful taco restaurants, Taco Y Taco, was born from a need to simply survive, especially with odds stacked against them.
Their father is an entrepreneurial success story as well, starting from a small butcher shop in Mexico, to opening up multiple full-service markets in Las Vegas, NV. But when economic downturn forced him to close up locations save for one, the Trujillo sisters knew that their circumstance as undocumented individuals made it likely that no one would hire them or offer them a work permit. The necessity to survive immediately grew from that seed of uncertainty and led them to formulate a sound business plan that would serve as the blueprint for their now successful business.
But defying the odds isn’t new to Faviola and Gabriella, who beyond their immigration status in the country, also broke through the typical perception of what a Mexican restaurant is, and presented a unique and different approach to a customer’s dining experience. Fresh ingredients, tried and true recipes, and attention to detail highlight Taco Y Taco’s model, creating a meal that’s memorable through a couple euphoric bites of their nationally-recognized al pastor tacos or simply knowing that it was built through taking a chance and living out one’s own dreams, no matter what circumstances or how daunting they initially seem to be.
Faviola and Gabriella have definitely made their mark in the world — have they or other similar experiences inspired you to do the same?
Recognizing that everyone has the ability and potential to do so, Cerveza Montejo wants to empower people to share their ideas with the world and turn them into pathways for extraordinary success. With the launch of their Stories That Defy Contest, Montejo is providing an opportunity for someone to win $10,000 to start their own business, artistry, or pursue creative endeavors. Find out more and enter now at StoriesThatDefy.com.
MONTEJO “STORIES THAT DEFY” CONTEST
NO PURCHASE NECESSARY. Open to AZ, CA and NV residents 21+. Entries must be received by 8/31/20. See Official Rules at www.storiesthatdefy.com for prizes and details. Message and data rates may apply. Void where prohibited.
Created in partnership with Montejo.