As anyone who’s ever claimed to love artisan foods can attest to, “ugly” doesn’t necessarily mean “bad.” From sloppy carne asada fries to frill-free cups of coffee, sometimes the best foods aren’t exactly the most #foodporn worthy. Just take it from French supermarket chain Intermarché.
In Europe, a reported 300 million tons of ugly fruits and vegetables get tossed by distributors each year. So in honor of the EU’s designating 2014 as the European Year Against Food Waste, Intermarché launched a clever print, radio, and video campaign to sell these fail pieces of produce in stores.
Starring a Grotesque Apple, Disfigured Eggplant, Ridiculous Potato, Failed Lemon and more, the Inglorious campaign asked growers for their deformed harvest and sold them for 30% cheaper than their more airbrushed brethren. To convince shoppers the ugly produce tasted just as good, Intermarché even offered soups and juices made exclusively from the misshapen goods, which resulted in 1.2 tons average sale per store in the first two days, says the promotional video, below:
Moral of the story? Never judge a tuber by its growths.
H/T + PicThx Design Taxi
I’m probably not the first to admit that I prefer McDonald’s Premium Roast coffee to Starbucks. So imagine my delight to find that they’re planning on selling them in stores starting next year. McDonald’s Corp confirmed that they will be working with Kraft Foods to sell packaged variations of their McCafe coffees in grocery stores.
The fast-food chain started off with their Premium Roast and gradually began adding more items to their coffee menu over the years, including mochas, lattes and iced coffees. Although we don’t know which stores will be featuring McDonald’s coffee yet, more specifics should be announced as the year draws to a close.
Look out for McDonald’s McCafe coffee in 2014. If it picks up, I’m sure we’ll probably see their smoothies in some kind of mix afterwards. Just another brick in the brand’s plan for total world domination.
The unspoken rules of grocery store shopping are simple. If you must go to the refrigerator aisle, don’t linger, or risk freezing to death. It doesn’t matter how little you’re getting, you will need a cart. Above all, don’t leave your children unattended in the cashier line terrified of being asked to pay. What kind of monster are you?
For those of you who could still use a little help navigating the supermarket world though, this completely-accurate map of pretty much every grocery store ever might come in handy. After all, howsoever else would you figure out how to differentiate between the regular yogurt and the yogurt that makes you poop?
#RELEVANT #WHERESTHEBOOZE #ERRORUNEXPECTEDERRORINTHEBAGGINGAREA
There’s probably a condom joke in here somewhere.
As relayed by the Austrian Times, German-owned supermarket Billa has recently come under fire for a photo posted on its Facebook page showcasing packs of peeled bananas covered in plastic wrap.
Purportedly done to streamline the eating process, these pre-peeled ‘nanners quickly sparked plenty of outrage from people decrying the stunt as wasteful and unnecessary — though one user did suggest the clear wrapping could tip off consumers to any unsightly browning or bruising more readily than a banana peel can (not that that’s necessarily a good thing).
So says one Greenpeace spokesman in Austria: “If there is an easy to open ready packed food it’s the banana – peeling it only to pack it in environmentally unfriendly plastic is just madness.”
Of course, thanks to the efforts of Billa’s hack PR team, the offending photo has since been taken down — as well as written off by Billa HQ as the act of a single franchise location and a “one off” mistake that won’t happen again.
But the way I see it, this unfortunate ecological misstep could have been much, much worse. I mean, at least they didn’t double bag it.
Oh, stop groaning — we all knew #planking wasn’t going to phase out without a fight. We encouraged it with our Food Planking series, and JaVale McGee, aka @JaValeMcGee34, aka Professional 7-foot NBA center for the Washington Wizards, has just upped the planking game by taking over his local supermarket. With the utmost planking quality form and lifelessness, he has appropriated himself in one of the most prestigious freezer compartments in one of the most prestigious aisles a supermarket has to offer — the frozen pizza area. That’s 7-feet of freezer space. #planking
Do you often bike to the supermarket, only to be hampered by the lack of ample cargo space your traditional headlight basket provides? Problem solver Ryan McFarland decided he was fed up, and went on to create this Cart Bike, a fusion bicycle + shopping cart. Save the poor corner-turning capabilities, the fusion project does indeed bring a smile to my face.
The vehicle was made with a short list of ingredients, including a bicycle, shopping cart, socket set, hex key set, dremel tool, utility knife, zip ties and a screw driver. Ryan gives a step-by-step photo guide on how to build your own here.
Home plus is a South Korean/British discount retail chain with locations that usually feature a large supermarket. The chain’s latest initiative, a Virtual Supermarket implemented on Subway systems in populated areas, works to streamline the average citizen’s daily routine through the use of QR-code labeled advertising and smart phones.
In terms of size, Home plus is the second largest retailer in South Korea, and had recently been faced with its major competitor, E-mart, who has the upper hand in sheer number of locations throughout the region. Citing that Koreans were the second-hardest working group of people in the world, Home plus has setup display advertising in subway waiting zones that allow the general population to put in their grocery orders during the workday, and have them delivered to their doorstep by the time they get off work.
Most interesting in the entire process presented by Homeplus’ new Subway Virtual Store is the resulting re-imagining of a tangible shopping experience, in the midst of an increasingly expedited mobile society. The setup of the advertising mocks the aisles of the supermarket, but brings it to the end user, instead of waiting for the customer.
The result — changing waiting time, to shopping time.