Maybe brands are realizing older people, not kids, have disposable income, or maybe they’re playing off the whole millennial nostalgia thing. In any case, just like the new Cheerios Protein that launched last week, playground favorite Sunny Delight is getting a post-puberty-inspired makeover, with a new energy drink called SunnyD X.
Available in orange, lemon lime, and fruit punch, the X-citing, X-treme, X-ceptional new fruit-flavored energy drink is carbonated like Monster, but doesn’t rely on scary-ish ingredients like caffeine and taurine to supply the pick-me-up.
“SunnyD X offers more than the intense taste and 100% Vitamin C you would expect. It also offers a different kind of pick me up: carbonated energy that is uniquely provided by a combination of three carbohydrates, as well as seven B-vitamins to help metabolize the carbohydrates into energy,” brand associate marketing director David Zellen, at some unknown point in time, or possibly in a press release, supposedly said.
There’s also 50 grams of sugar per serving in contrast to the 30 grams in original Sunny D, because screw the whole grown-up thing. Find your own orange heart attack in select locations in Boston, Philly, and D.C.
H/T Brand Eating