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Stella Artois Has A New Black Lager To Ring In The Season

Stella Artois recently announced the launch of Midnight Lager, its first limited-edition seasonal beer. The new holiday brew is a rich black lager with notes of Belgian dark chocolate and freshly brewed espresso.

To celebrate the launch, the brand will bring its new beer to historic Sleepy Hollow, NY on Halloween. As a nod to the local lore of the Headless Horseman, Stella released a map of seven locations along a spooky route to offer visitors a first taste before you can get it nationwide.

Fans can stop by J. P. Doyle’s and The Hudson Anchor for free pours of Midnight Lager from 6 p.m. to 9 p.m. Other nearby bars, including Set Back Inn, The Tavern at Croton Landing and The Grandstand, will also have the beer available for purchase during those same hours, while supplies last.

“Stella Artois was originally brewed as a holiday gift for the town of Leuven in Belgium, so we know a thing or two about the holiday season and wanted to give a new gift to our consumers,” said Lara Krug, VP, Stella Artois. “The rich taste of Stella Artois Midnight Lager along with the deep, warm notes perfectly complements the cold crisp weather and will be the brew worth toasting with this holiday season. We’re excited to kick off our holiday spirit a little early this year on Halloween in Sleepy Hollow!”

The 5.4% ABV lager will be packaged in a black and gold bottle – inspired by the midnight sky itself. Stella Artois Midnight Lager will be available nationwide next Monday (Nov. 4).

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Put Your $6 Stella in this $500 Swarovski Crystal Chalice

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Budding beer snobs are quick to write it off as the “Budweiser of Europe.” But sure, let’s go ahead and pony up $500 to make our Stella Artois slightly less high-end-piss-watery. In fact, we’re getting faint notes of pretentiousness with just a hint of this-is-why-you’re-broke.

Supposedly to harken back to the brand’s early days as a holiday-special beer, Stella Artois has partnered with Austrian luxury glass company Swarovski to create a limited-edition Stella Artois Crystal Chalice for the holiday season.

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According to the press release, each glass is hand-blown and features a platinum rim around the bowl — excellent for laughing at your reflection when you realize you just dropped half a grand on a cup for a beer whose nickname in England is “wife beater.”

For that much, we’d expect this glass to be self-chilling and self-cleaning, but, of course, no such luck:

“As with all fine stemware, the Stella Artois Crystal Chalice should be hand-washed only.”

Mother-eff.

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The Fancy-Shmancy Swarovski Stella Chalice: $500 @ Fancy

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Stella Artois Brings Upscale ‘European-Style’ Cider to American Markets

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Stella Artois will take its best shot at conquering the American apple cider market on May 13th with the release of their new Stella Artois Cidre — a “European-style” brew that’s definitely not your grandma’s apple cider. Traditional American-style cider is on the sweeter side and brings back fond memories for those of us who first tried cider while gnawing on fried chicken at the country fair, whereas European-style cider dials down the sweetness in exchange for a more varied flavor palate and an excuse to feel extra-sophisticated.

Stella Artois’ take on cider is drier and more savory, with “a more complex taste profile” than leading American ciders. This has Stella Artois industry heads hoping that their cider will overtake white wine as the drink of choice at classy American dinner parties. (Fun fact: Hard cider is also referred to as “apple wine,” which sounds a little more upscale than “alcoholic apple juice.”) For the record, Stella Artois Cidre pairs best with most cheeses, fish, and chicken — just not country fair fried chicken. American cider is still probably best for that.

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Beer Goes High Fashion with Photographer Annie Leibovitz

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If the name ‘Leibovitz’ sounds familiar, it’s because you’ve seen her work, probably in Vanity Fair, Rolling Stone, or just that killer Disney-themed series she did a few years ago. If the word ‘beer’ sounds familiar, it’s because it’s beer.

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Video of the Day: Stella Artois 'The Tap'

As I drink more Stella, I realize exactly why I love this beer. Here is one of the many reasons; the perfection of how it should be served.

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Stella Artois

With holiday cheer, comes holiday beer. Been sippin’ on these for the last couple days. Stella Artois is brewed in Belgium and packaged in the Beck’s brewery in Bremen, Germany. The Anno 1366 on the Stella Artois logo refers to the origin of brewing in the city of Leuven. The city’s tax records dated 1366 mention the existence of a local brewpub called Den Hoorn, (‘Hoorn’ in Dutch meaning ‘Horn’ in English, as is represented in the logo on the beer label). The name Artois was coupled to the brewery in 1708, when new owner Sebastian Artois achieved the title of master brewer. Old beer, old taste, O.G.