Film/Television Packaged Food The Katchup

Keto Cookie Makers That Just Scored Big On ‘Shark Tank’ Share Their Raw Experience

Shark Tank has us all hooked because of the drama and intensity that goes into each pitch. The show continues to succeed well into their 10th season because let’s face it — we all wonder what it’d be like to bring an idea to the Sharks.

We’re hooked on the entrepreneur’s story and their dreams of success, and for a few minutes, we’re cheering for them to land that big deal (or crash and burn in the process). That brief TV appearance is the culmination of months of work and stress, and a couple of keto cookie entrepreneurs that just scored a Shark Tank deal let us in on their raw experience.

Photo courtesy of Kristoffer Quiaoit / ABC

Fresh off landing a solid deal on the show from baseball legend and Shark Alex Rodriguez (aka A-Rod), Kristoffer Quiaoit and Victor Macias, co-founders of keto cookie company Nuihopped onto Foodbeast’s The Katchup podcast to share their story just a few short days after their episode debuted. 

Here are a few key takeaways that Quiaoit and Macias revealed into what it took to get on Shark Tank while simulatenously trying to keep their business afloat at the same time.

Developing Your ‘Skin In The Game’

“Skin in the game” is a popular term with investors looking to make sure the business owners are serious. It means that part of their own money is used to start the business, but for Quiaoit and Macias, it’s more than just physical capital. They’ve built up plenty of emotional capital tied with their mission of bringing keto cookies to the mainstream. The community that’s emerged around their product keeps them driven and wanting to grow Nui as much as possible.

The Initial Casting Call Can Take All Day

If you do find a casting call near you and want to pitch your business, be prepared to wait all day for your chance to get in. “It was like American Idol,” Quiaoit recalled, as the line wrapped around the audition location (a casino in Southern California) easily by early morning. At least 1,000 people were in line, an entire cast of characters looking to get their 15 minutes with the Sharks. Quiaoit and Macias arrived around 8 am and weren’t seen until 8 pm.

Prepping For The Show With No Guarantee

After the audition, even with positive affirmation from the casting folks — there’s no guarantee that you’ll get on the show immediately or even for a while. With that in mind, you have to head back to the grind of your startup but also continue to prep for an appearance on the show as if you got the spot. That way, if that call does come, your pitch is still solidified and ready to rock.

Taking The ‘Destiny’s Child’ Approach

One of the biggest concerns Quiaoit and Macias had with appearing on the show was nerves and freezing up, as a big-stage moment like that can literally take your breath away. To address that, they took a cue from Destiny’s Child, who’s known to practice singing after running up hills to get used to performing while totally out of breath. In the case of these entrepreneurs, they would practice their pitch after exercising intensely, getting super amped on caffeine, or when totally sleep deprived to account for every scenario possible.

Continuing To Grow Your Business

Quaioit and Macias still had to run Nui while practicing for their appearance, making sure that their business continued to grow and develop in the process. They were able to get it to $1 million in annual sales before going on the show, and even executed an entire rebrand, changing their name from The Keto Cookie to Nui. That came with a notification to Shark Tank that there had been a name change, which the show ended up being totally cool with.

Putting The Chips In Their Favor

Practicing and prepping was more than just being able to recite the one-minute pitch. Quiaoit and Macias took care to ensure their mental and physical health was in peak condition as well. This meant going to the gym, meditating, power posing, eating keto, and anything else they could do to help keep nerves down and put the “chips in their favor,” as Quiaoit put it.

Know Your Numbers

The more key financials and numbers you can memorize and have on hand, the better. From all of the pitches the Nui team listened to while prepping, they immediately understood that numbers were key and should come first, and they believe that leading with those numbers impressed investors like Mark Cuban while on-air.

Nui’s success on Shark Tank came from all of the above and then some. To see how they got their deal and what was going through their mind while on camera, you can hear their entire story on the newest episode of Foodbeast’s The Katchup podcast embedded above. If you’re interested in buying their cookies, you can find them on Nui’s website as well as on Amazon.

Features Hit-Or-Miss Technology Video What's New

Selffee Is The Edible Photobooth That You Need At Your Next Function

Sure, self love is healthy and all, on some Eat, Pray, Love tip, but would you actually eat your face? While you marinate on that odd concept, let me just fast track that result for you: you probably would if it was on a tasty cupcake or bomb breakfast burrito.

Thanks to the good folks at Selffee, the mobile edible photobooth, this delectable concept is a reality. Using edible inks that are FDA certified and safe to eat, Selffee uses an exclusive app and technology that allows a customer to take a selfie or send them an image for use. They then print the image using their technology onto cold brew iced coffee, cupcakes, cookies and more.

The New York City-based startup is the first of its kind and is the perfect compliment to any type of event and function.

Currently Selffee has an Indiegogo campaign running for the next month to help raise support for their truly unique and fun experience. So if you’re all about taking a bite out of a Crying MJ cupcake or sipping out of an image of Arthur’s fist, or even simply enjoying an In-N-Out Double Double with your personal logo on it like we did, you can check it out, donate, then get your mail order Selffee cookies here.


New Startup Allows You To Buy Part Of A Cow Before It’s Turned Into Steak


The communion between meat lovers and startup geeks has produced Crowd Cow, an idea that allows individuals to buy shares of a cow before it is butchered and delivered to owners of the shares.

Consumers have become increasingly aware of the kinds of food they choose to put into their bodies and a handful of them are opting to eat grass-fed beef. While it’s difficult to trace the origins of the meat grocery shoppers purchase in their deli section of the store, Crowd Cowensures that people know exactly where their beef comes from.


The unique startup allows people to purchase shares that range anywhere from $9 to $45 depending on the type of cut. Owners have the option to buy in bulk with share packages such as the “Steak-Only Share” or the “Grill Master Share.”


Cows aren’t butchered until all shares of that cow are sold, according to the website. Once the deed is done, the fresh 100% grass-fed beef is shipped immediately to the front doors of owners of the shares.


Crowd Cow’s stated mission is to deliver convenience, quality and taste of their product and services. Meat lovers are able to buy the exact cuts and quantity directly from the rancher through online ordering.

h/t: Munchies

Written by Editorial Staff, NextShark

Hit-Or-Miss News

Parent Company of Hellmann’s Mayo Drops Suit Against Vegan Alternative Just Mayo

Unilever, the parent company of Hellmann’s and Best Foods mayonnaise, dropped their lawsuit against Hampton Creek’s eggless Just Mayo today. The suit was filed on Halloween, citing irreparable damages due to Just Mayo’s false representation of itself as mayonnaise.


A quickly formed petition against the suit gained as much traction as the PR backlash that has rained down on Unilever in the past month.

This news comes on the heels of California start-up Hampton Creek announcing a new round of funding totaling $90 million.

Hampton Creek Founder and CEO Josh Tetrick maintains that he wants his company to be a major player on a global scale and never even filed to dismiss the suit. He told FoodNavigator-USA last year that he doesn’t want Hampton Creek “just to sell products to vegans in Northern California.”

Just Mayo has gone from zero to 15,000 locations in the US and Japan within the past year with rapid growth expected in 2015.

H/t FoodNavigator USA


Restaurant Reservation Scalping Site is Why People Hate SF Startups


When startups start to mess with your dinner reservations, things either accelerate to awesome or spiral downwards into so, so wrong.  ReservationHop, a new startup in San Francisco, is unfortunately the latter. Not because of their tech working or their product, but because they’re business model is based on one, teeny, tiny, sketchy principle: scalping.

ReservationHop is a service that “[makes] reservations at the hottest restaurants in advance so you don’t have to.” They snag reservations from the hottest restaurants in San Francisco, then sell them back to you for a small fee. Like we said, scalping.

As Valleywag points out, the app functions in such an “unofficial gray area” that ReservationHop even tells patrons “After payment, we’ll give you the name to use when you arrive at the restaurant.” What’s worse is that the scalping site could leave establishments with empty tables due to unsold reservations, a scary thing for restaurants already struggling to break even.

Unsurprisingly, both restaurant owners and patrons are pissed:

Let’s just hope is some seriously distasteful troll.


New ‘PareUp’ App Lets Restaurants Sell Discount Leftovers Instead of Throwing Them Away


It was a cruel and stupid person who decided restaurants shouldn’t be allowed to give their leftovers away at the end of the night, a decision which the USDA estimates results in about 133 billion pounds of food from retailers, restaurants, and homes wasted every year. Thankfully it doesn’t have to be this way.

Over in New York, a new startup called PareUp wants to help, well, pair restaurants and consumers looking to sell and buy excess foodstuffs at discounted prices. Set to launch in the Apple store by fall and be available to Android users “in the future,” according to the Los Angeles Times, the mobile app will store inventories of participating retailers’ products, allow retailers to update and set prices for the listings, and inform customers of the offerings for the day.

Like similar app Leftover Swap, which allows users to upload photos of their leftovers for other, nearby users to locate and potentially pick up, the goal of PareUp is to cut down on waste and help food retailers increase profits — albeit in a significantly less sketchy, poison-prone way.

A prototype is expected to be available by the end of summer, with the first partnered restaurants including New York City’s Oslo Coffee Roasters and Breads Bakery. With any luck, the app will find success and spread to the West Coast. Helloooo, discounted milky buns.

H/T PSFK + PicThx PareUp


“Fat Cookie” Gets Shut Down by San Francisco Police

Late last week, we caught wind of an interesting startup that centered around a couple female entrepreneurs selling cookies and baked goods out of their second story apartment window in San Francisco. The elevator pitch on their brand? They were dangling their baked goods out of a window utilizing a string-pulley system that would have put many child entrepreneurs to shame.

Apparently, there were a few key business aspects the ladies seemed to overlook (to be fair, a few of our readers/commenters caught it immediately), mainly the lack of any sort of permits with the city. Earlier this afternoon, the curators of their Facebook page announced that their operation was “shut down by the popo!” Six minutes later, they admitted that “yeah, we didn’t realize we needed permits. Now we know!“.  So for those of you wondering if this “cute startup” had permits or not…they did not.