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#foodbeast Brand Grocery Pop-Ups SPONSORED

Special K Opened A FREE Grocery Store For One Day In The Name of Nutrition

While the emphasis on today’s nutrition trends focuses on macronutrients like carbs, protein, and fat, the micronutrients are still a crucial part of anyone’s diet. Unfortunately, since there’s less of a spotlight on micronutrients, many people aren’t getting the vitamins and minerals they need to properly function.

In the case of women, 2 in 5 are missing dietary targets for Vitamins D and E, calcium, magnesium, and fiber. For girls, that number sharply increases to 2 in every 3.

Mark Von Holden/AP Images for Kellogg’s

To help bring attention to this issue, Special K opened a pop-up grocery store in New York City in partnership with the United Nations Foundation’s Girl Up during the International Day of the Girl on October 11th. Designed to help educate women and girls on the vitamins and minerals they may be missing out on, each shelf represented key dietary sources of various micronutrients.

The pop-up experience was free, but shoppers could donate the cost of their groceries to Girl Up, a global leadership development initiative that positions girls to become leaders in the worldwide movement for gender equality.

Special K is the exclusive food partner for Girl Up, using nutrition education to help girls globally unlock and support female strength. They’ve also recently beefed up the nutrients in their own foods to ensure that those who eat them are getting everything they need.

Even though the pop-up supermarket only lasted one day, you can still learn about good sources of key micronutrients through several online and in-person resources, including the Special K website where you can submit questions about what your body may be telling you from a nutritional standpoint.


Created in partnership with Special K

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LA’s Hottest Brunch Spot Just Unveiled An All Cereal Dinner Menu

Breakfast is the best meal of the day, which is why it shouldn’t be overlooked once the clock passes noon. Whether it’s eggs and bacon or cereal, there are no limitations for when you should indulge in your morning favorites, and you’ll be happy to know an overwhelming portion of the population agrees.

For all you cereal fans out there, Kellogg’s has dreamed up the perfect dinner situation with you in mind.

The Los Angeles-based cafe Sqirl and Kellogg’s have teamed up to bring you “Breakfast For Dinner,” a unique, limited-time, breakfast-themed pop-up featuring innovative sweet, savory and delicious cereal-infused dishes that are sure to please any breakfast-lover.

Beginning Thursday, September 21 through Saturday, September 23, Sqirl is showing off its love for brinner, and you should too. Here’s a little sneak peak of some of the special items being offered.

Mark your calendars and bring your appetite, because no one wants to miss Breakfast For Dinner.

1. Froot Loops French Toast

This is Sqirl’s famed French toast, made with Froot Loops-steeped custard, topped with Froot Loops steeped creme fraiche, and finished with “Plum Jam” and Fruit Loops Streusel.

This cornucopia of flavors will transport you back to the days of your childhood as you embark on a journey of familiar sugary sweetness. The soft, buttery texture of the French Toast is elevated by the crispiness of Froot Loops.

2. Krispies Egg

Who doesn’t love sausage and eggs for breakfast? This Krispies Scotch Egg is an egg wrapped in Sqirl’s house pork sausage and breaded in Rice Krispies before frying.

A new way of presenting a “Scotch Egg,” it’s served with a market salad tossed with radish, shallot and Rice Krispies to keep the theme going.

3. Special K Tonkatsu Breakfast Bowl

Kokuho Rose Brown Rice, Special K cereal crusted and fried pork cutlet, tonkatsu sauce, pickles, sesame seed soft egg. A cross between southern fried steak and eggs, this savory pork cutlet, and soft-boiled egg find a perfect balance between the crispiness of Special K cereal.

4. Matcha Rice Krispies Treats with Smoked Strawberries

These are Rice Krispies with homemade fluff, green tea powder and smoked strawberries. If you’ve ever enjoyed adding fruit to your cereal, this soft and chewy treat is a must-try. Imagine a strawberry-infused Rice Krispies Treat, but with a twist.

5. Kellogg’s Cereal-Infused Sqirl Jam

What’s breakfast without toast and jam? For those that love to spread their jam on thick, this Sqirl and Kellogg’s cereal and fruit-infused jam was made specially for you.

Featuring peach and Frosted Flakes, and Plum and Raisin Bran, these sweet and fruity spreads create the perfect dichotomy between the familiar cereals of childhood, paired with the maturity of elegant fruit flavors.

Be careful, you might not want to share these limited time offerings. And if you can’t make it, why not experiment with creating these Kellogg’s treats in your own kitchen? Deliciousness knows no bounds.

Photos by Peter Pham


Created in partnership with Kellogg’s