Slides & Soju: The Collaboration of the Summer

It’s been a long year of staying in and making the most of what we can in the comfort of our own homes, but I’d be lying if I said I hadn’t reminisced on a summer night in Los Angeles’ Koreatown, sippin’ on soju and making some (vague) memories with the homies. Channeling that same energy, HiteJinro and SANDALBOYZ have slid into my emotional DM’s and created a slide that blends the fresh new feeling of the season with the memories of my favorite summer nights — in two styles!

Inspired by the iconic Jinro’s Chamisul Soju bottle, the green and white SANDALBOYZ Court slide is a signature staple item for anyone who knows and loves Ktown. The collection also includes a red pair of slides, featuring a repeating print of HiteJinro’s toad logo.

HiteJinro is one of the most influential distilleries in Korea, and SANDALBOYZ is an Asian American-owned business run by an Indonesian/Taiwanese/Filipino trio. Both companies are keen on using this collaboration to educate and share more about the experiences of the Asian diaspora. This collaboration aims to inspire inclusivity and approachability in not only the Asian community but in everyone as illustrated by the distiller’s “smooth” and “fresh” brand vocabulary and the sandal retailer’s “be comfortable with who you are” messaging.

Whether you order a bottle at KBBQ or you always play the bottle cap flicking game with your friends, one thing’s for sure for all you Ktown lovers, enthusiasts, and OG’s: you’ve gotta slip into and sip on something comfortable this summer.


South Koreans Consume Twice as Much Liquor as Russians [REPORT]


On a report by Euromonitor, South Koreans seem to be the biggest hard alcohol drinkers in the world.

As noted in the report, South Koreans drink 13.7 shots of liquor per week on average, which is more than double the amount that Russians consume. The countries that follow after are the Philippines, Thailand, and Japan. The U.S. is ranked at #10 on the chart.

According to Quartz:

South Korea’s unparalleled liquor consumption is almost entirely due to the country’s love for a certain fermented rice spirit called Soju. The South Korean liquor accounts for 97% of the country’s spirits market.

Donning the hard alcohol crown can be problematic at times. South Korea’s alarming alcohol consumption has led to outbreaks of drunken violence and prompted its ministry of health and welfare to launch a marketing campaign in 2011 in hopes of steering its citizens clear of heavy drinking. “A problem with the way South Koreans drink is that they drink fast to get drunk fast,” an official at the Korean Alcohol Research Foundation told the New York Times back in 2012.

Looks like we Americans need to step up our game:




Soju-Infused Thai Tea Shaved Ice ‘Fluff’ with Alcoholic Condensed Milk

Fluff Ice Soju Thai Tea Fluff

They had me at “Soju-Infused.” You’re looking at Fluff Ice’s genius concoction of Soju-Infused Thai Tea Fluffed Ice topped with Egg Custard, Lychee Jelly and the kicker? Alcoholic Condensed Milk. Just in case that heavenly deliciousness of alcoholic euphoria wasn’t enough for you, below is their Soju-Infused Mango Fluff Topped with Fresh Mangoes and Alcoholic Condensed Milk. 

The bad news? At the moment, these treats are only available for private events with a minimum of 100 orders. If you happen to be one of the lucky few on the set of “How I Met Your Mother” or other catered events throughout Southern California, get ’em while you can. Plus, it will only set you back 5 bucks. Fluff Ice’s next public event is at the Las Vegas Foodie Fest from October 18-20.

soju infused mango fluff ice


So Feces Wine is a Real Thing and According to This Japanese Girl Group, It Tastes ‘Delicious’

Inside: poop, pretty girls and booze. Shh, just come.

A couple months ago, Japanese news site Rocket News 24 got their hands on some bottles of tsongsul, a traditional Korean “feces wine,” made by soaking chicken, dog or human feces in soju alcohol until the mixture ferments – by no means a popular drink, but nevertheless rumored to cure illness and heal bone fractures.

While the site did manage to get a few, ahem, shits and giggles out of the whole thing, it turned out that after the initial smell and taste test, no one in the office actually wanted to drink the stuff. So Rocket did the only thing it could: found a Japanese all-girl air-band and tricked them into drinking it.

They told the girls they’d be trying a new Korean herbal wine. This was some of their early feedback:

“Yum! I don’t like shochu but I can drink this! That’s impressive, you know! It has a refined and elegant taste similar to that of wine. The color is also pleasant, similar to that charming translucency of rosé. This is sure to be popular with young women!”

“It tastes like those old Japanese candies they used to sell at supermarkets! This is delicious! What’s this sweetness, I wonder… It’s like Yomeishu (a traditional Japanese herbal liqueur), but with a different kind of sweetness. This would be great for girls who like sweet alcoholic beverages. I’d drink this again!”

“Oh, wow! When I heard this was medicinal herb wine I thought it would taste strong, but I was completely off the mark. This is really good, and easy to drink. I think this could be a hit with girls.”

Of course, after the truth was divulged, the girls completely changed their imaginary-instrument-playing tunes and insisted the drink tasted like poop, but with such a drastic turn, it would seem the only way to know the true taste of tsongsul would be to try it for yourself.

Or you could, you know, do almost anything else and not seem so absolutely disgusting.

H/T and PicThx Rocket News 24