New Pepsi Spire Will Customize More than 1,000 Different Soda Flavors

Pepsi Spire 02

We’ve all seen that wondrous Coca Cola Freestyle machine that’s been popping up in theaters. The soda fountain gives you the option of customizing your own soda through a multitude of different combinations. Now, it looks like Pepsi is ready to get into the game with their own version of the Freestyle: The Pepsi Spire.

Currently, three types of Pepsi Spires exist. The Spire 1.1 has a 10-inch touchscreen and up to 40 beverage combinations. The 2.0 can customize 500 beverages with a 15-inch touchscreen. Finally, the Spire 5.0 boasts more than 1000 beverage combinations and  32-inch touchscreen.

While there are a few machines already set up at select locations, more will be available throughout 2014.

It should also be noted that since PepsiCo owns Mountain Dew, the green-colored drink will be among the available soda flavors. Customers  can try their hand at recreating some of Mountain Dew’s classic novelty flavors like Livewire and Pitchblack. However, the real question is, can it Baja Blast?

H/T Brand Eating


Mountain Dew Adds Limeade and Black Cherry to Kickstart Line


Last year, Mountain Dew launched their Kickstart line with two flavors: Orange Citrus and Fruit Punch. Now, the Pepsi Co. soda line is welcoming two new flavors to that family in the form of Energizing Limeade and Energizing Black Cherry.

The Kickstart drinks claim to use 5% real fruit juice and electrolytes in the beverage. Each 16 oz can clocks in at 80 calories with 92mg of caffeine for an extra boost. Although, may we suggest kicking it up a notch and creating these beverages in slushie form?

Limeade and Black Cherry Mountain Dew Kickstarters are now available nationwide at a retail price of $1.69.


7 UP Once Contained a Prescription Mood Stabilizer that Treats Bipolar Disorders


Well, I’ll be darned: 7UP, that can of sugar water we’ve been drinking since our youth, once contained a mood stabilizer that’s since been banned. The original variation of the soda contained lithium citrate, a mood-stabilizing drug that was well-known in the late 19th century and early 20th. Today, it is still used to help people with bipolar disorders.

The addition of lithium citrate was used to market the beverage as a health drink. It was only until 1950 that they dropped the lithium citrate, after research showed it had the potential for dangerous side effects, about 31 years after the soda launched.

Originally called “Bib-Label Lithiated Lemon-Lime Soda,” it was named after the main medicinal component it contained. Later it was renamed to “7 UP Lithiated Lemon Soda,” and finally the even shorter  “7 UP.” While it’s still pretty unclear where the “7 UP” came from, founder Charles Grigg once joked that it was intended to cure the “7 types of hangovers” humans experience.

H/T Gizmodo + Picthx 7 UP


Mexico Surpasses United States in Obesity: Approves Junk Food Tax


Bad news for our friends south of the border. Mexico’s lower house of Congress is following in the steps of New York Mayor Bloomberg by recently approving new taxes on junk food in an effort to reduce their consumption. The increased costs on higher calorie and sugary snacks were part of a larger bill that included additional fiscal changes and are likely to get passed into law.

With one of the world’s highest obesity rates, Mexico is being met with support from health experts and opposition from small business owners. Mom and Pop shops rely on soft drink sales to stay open and will likely have to close their doors if their customers are deterred from indulging in their favorite treats.

According to the legislation high-calorie foods defined as “those providing 275 calories or more per 100 grams, at 5% of the ticketed price and chewing gum at 16%. Soft drinks would go up in price about 8 cents per liter.” Mexico recently bumped the United States into the #2 spot with 32.8% of adults considered obese vs. 31.8% in the US.

Approval of the tax package, including the junk food tax, would generate nearly $20 billion in revenue for Mexico’s national treasury.

H/T LA Times