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SoBe Lifewater Adds Creepy Message To New Bottle Caps

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Like a fair amount of beverage companies, SoBe Lifewater is known for putting messages in its bottle caps. Between phrases like “That’s what she said” and “Now a nugget,” the brand is usually goes for the cheap quick laugh.

It looks like the marketing department for SoBe is taking a dark and melancholic approach. The new bottle caps feature new and slightly disturbing message:

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@Sean_OpenBook

Now it’s definitely on purpose, however, SoBe patrons took to Twitter to express their concerns over the message. Turns out joking about someone being trapped in a factory just isn’t as funny as they initially thought.

The company has since apologized for the message.

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Taco Bell Releases New Apple-Flavored Soda and Mtn Dew Sangrita

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Before you get your hopes up, there is zero booze in the new Mtn Dew Sangrita Blast at Taco Bell. I know, trickery, but so is life.

Looking to enter 2014 with an entourage of new fountain drinks, a total of six beverages will be introduced at select Taco Bell locations starting today. In addition to the citrus-flavored Sangrita Blast, the carbonated drinks include apple-flavored Manzanita Sol, Brisk Mango Fiesta, Brisk Iced Tea and Lemonade, SoBe Lifewater Yumberry Pomegranate and Diet Mtn Dew Baja Blast.

Each drink will run anywhere from $1.39  for a 16 oz to $1.79 for a 40 oz. Of course, the fun here really happens when you start mixing all the flavors together. Sangrita with some Mango? Don’t mind if I do…

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Hit-Or-Miss

VitaminWater Finally Embraces the Coconut Water Trend with Coco-Refresh Flavor

The coconut water trend is still going as strong as ever as VitaminWater introduces their newest flavor, Coco-Refresh, a blend of pineapple, coconut and other natural flavors. Following the likes of SoBe & KarmaLife, VitaminWater’s choice to add an infused coconut water beverage came as no surprise.

Featuring 10% of real coconut water, Coco-Refresh is a blend of pineapple and coconut designed to help rehydrate you. A 20-ounce bottle has 120 calories, 0 grams of fat, 100% of vitamins B5, B6 and B12, and electrolytes.

With VitaminWater now a part of the trend, will consumers still be interested in trying new types of coconut flavored water, or does this signify a plateau? Now with so many different options, does it make you more inclined to drink coconut water flavored beverages?

VitaminWater’s foray into the land of coconut water could be a great venture for the company if it does well with its competitors, but how long will that last? Sound off in the comments for your take on the coconut water trend!

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Hit-Or-Miss

SoBe Jumps on the Coconut Water Band Wagon

If there’s going to be an “IT” beverage this year, then it’s coconut water. There’s a growing cult of coconut drinkers that’s driven by the perception of the beverage as a “wellness” drink and a slew of celebrity endorsements. Rihanna, Madonna, and Anthony Keidis among other Hollywood celebrities live by the stuff.

This week, skinsuit model Yvonne Strahovski and star of the TV series “Chuck,” helped launch the new SoBE Lifewater with Coconut Water line in South Beach, Florida. Strahovski’s spread will be featured in the 2012 Sports Illustrated Swimsuit Edition in February. The 3 new SoBe Lifewater flavors include: Pacific Coconut, Pomegranate Nectarine, and Mango Mandarin.

[via bevnet.com]

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Hit-Or-Miss

Video of the Day: Sobe Lifewater Superbowl Commercial